What are the responsibilities and job description for the Web Marketing Coordinator position at William Paterson University?
Thank you for your interest in working at William Paterson University.
We invite you to join William Paterson University: a wonderful community to learn, work, grow, and thrive. William Paterson University has been named to Forbes’ prestigious “Best Employers by State” list for 2024, recognizing the institution as one of the best-ranked employers in New Jersey based on nationwide surveys. WP is one of four education institutions on the Garden State’s list this year. Here is the link to the article forbes-best-in-state-employers-new-jersey-2024. William Paterson University is among more than 40 companies and organizations that will be honored with a 2024 NJBIZ Empowering Women Award for their commitment to supporting and elevating women employees.
William Paterson University employs approximately 1000 full time employees in the state who work in a variety of positions ranging from professors to administrative assistants and administrators, physical plant operations, campus police, athletics coaches, academic advisors, and more. William Paterson University supports a remote friendly hybrid work schedule for this role. William Paterson also boasts a four-day summer work week from mid-May to mid-August (Fridays off), during which all employees participate in our award-winning Summer Learning series.
Spanning more than 400 wooded acres in suburban Wayne, New Jersey – just 20 miles from New York City – our campus is one of the most diverse in the nation and it ranks in the top 4 percent of colleges for social mobility. William Paterson is a strong proponent of employees growing their careers there. More than fifty percent of the University’s roles are filled by promotions from within. We’re not only committed to social mobility for our students, but also for our employees.
Your work as a member of our team is important to our students and to the progress of our University. What you do here matters, and we value every contribution.
Reporting to the Vice President for Marketing and Public Relations, the web marketing coordinator supports University strategic goals and branding by coordinating, planning and implementing website design and maintenance functions that continuously improve appearance, usability, functionality, engagement and overall effectiveness of the University website. The coordinator will also collaborate on development of digital content for all digital platforms.
Major Duties and Responsibilities
- As a member of the Marketing and Public Relations team, continuously updates and strengthens the design of the University website, its component parts and its architecture, with an emphasis on pages that support undergraduate and graduate student recruitment and student retention.
- Collaborates with the Director of Web and Social Media Marketing to plan and implement website design initiatives, create new pages that are consistent with University strategies and web best practices, and maintain and upgrade existing pages.
- Creates and modifies web pages using current standards and best practices in website layout, design and coding.
- Reviews site analytics to inform plans and initiatives.
- Supports search engine optimization (SEO) goals and best practices.
- Consults and collaborates proactively and independently with faculty, academic and administrative leaders, and web content editors in departments across campus.
- Trains and supports departmental web editors in the University website content management system.
- Monitors and manages requests for website revisions and updates submitted via the University helpdesk system.
- Collaborates on recruitment and oversight of student website assistant team.
- Collaborates on development of digital content including videos to be deployed on the web, through social media and in support of virtual events.
- Designs and distributes targeted emails, texts and other digital communications to support student retention and recruitment strategies, and campus communications.
- Collaborates on updating, designing and distributing digital publications, and refreshing content on University homepage and other key pages.
- Represents the Department on committees.
- Perform other duties as assigned and appropriate to the position.
Education and Experience
- Bachelor’s degree from an accredited college or university in graphic design, digital media, communications, computer science, or other relevant degree.
- Minimum of three (3) years’ experience coordinating day-to-day website design, web editing, and maintenance responsibilities for an education-related website (higher education experience is preferred), or for a large institution, corporation or non-profit organization or business.
Competencies/Skills Required
- Proficiency in HTML, JavaScript and CSS coding for front-end web design/development and ability to safely and appropriately use AI tools.
- Proficiency in graphic design, layout, and image optimization for digital media. Strong experience with Adobe Creative Suite applications.
- Knowledge of video creation.
- Knowledge of website and social media analytics; a working knowledge of Google Analytics is preferred.
- Excellent interpersonal skills, a service orientation, and experience collaborating with faculty and staff or complex institution at all levels.
- Ability to work independently on multiple fast-paced projects. Enthusiasm and curiosity about rapidly evolving technologies, new generative AI and content creation tools, and digital design standards is preferred.
- Ability to manage collaborative student teams working on large web projects and a high volume of web maintenance tasks.
Other Information-Preferred
- One (1) year experience with enterprise-level web content management system such as dotCMS, Drupal or Joomla.
- Experience in a higher education setting.
- Knowledge of website analytics with a working knowledge of Google Analytics
This description indicates the general nature and level of work performed by employees in the above job. It is not intended to be a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.
Invitation to apply
Interested candidates will be prompted to complete an application and submit a cover letter.
Submission of all documents listed is required for consideration.
Please submit all documents when prompted to upload your resume/CV.
General questions related to this application process, please contact
talent@wpunj.edu
.
Total Rewards:
Click
here
to view the total rewards of working at WP
William Paterson University is committed to protecting your privacy and will not sell your personal information.
EEO Statement
William Paterson University is dedicated to providing equal opportunities and equal access to all individuals regardless of race or ethnicity, sex/gender (including pregnancy), gender identity or expression, sexual orientation, age, disability, genetic information, marital status, civil union status, familial status, religion, national origin or citizenship, military service status, or any other category protected by law. William Paterson University does not discriminate on the basis of any category stated above or as prohibited by applicable law. Individuals from historically underrepresented backgrounds are encouraged to apply.
For more information, visit
University Facts
