What are the responsibilities and job description for the Analyst Digital position at Workers Credit Union?
Digital Marketing Analyst
Job Summary:
We are seeking a highly skilled Digital Marketing Analyst to join our Marketing team. The successful candidate will be responsible for tracking, measuring, and reporting on digital marketing campaigns using various analytics tools, developing dashboards, and providing insights to inform future strategies.
Key Responsibilities:
- Track, measure, and report on the performance of digital marketing campaigns or initiatives using tools like Google Tag Manager, Google Analytics 4, SEMrush, and other analytics platforms.
- Develop and maintain dashboards to provide insights into goals and strategies with key performance indicators.
- Identify trends and insights to inform future marketing strategies.
- Provide regular reports and presentations on campaign performance and recommendations for improvement.
- Analyze and optimize digital media campaigns across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn).
- Monitor and adjust bids, budgets, and targeting to maximize ROI.
- Conduct A/B testing to determine the most effective strategies and creatives.
Data Management and Analysis:
- Collect and analyze data from various sources to understand user behavior and opportunities for growth based on member journey and targeted segmentation.
- Improve member and conversion tracking across website and core business platforms.
- Ensure data accuracy and integrity in all reporting and analysis.
- Support the collection and analysis of customer feedback via Qualtrics to improve marketing strategies and member experience.
Requirements:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Minimum 2-3 years of experience in digital marketing or a related role.
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics 4, Google Ads, Facebook Ads Manager).
- Familiarity with SEO/SEM best practices.
- Experience with Qualtrics (or other CX platform) is a plus.
About Workers Credit Union:
At Workers Credit Union, we exist to Improve the Daily Lives of our Members. We deliver on our core purpose by partnering with our members to help them make their best financial choices and improve their financial wellness. Through our specialized financial counseling, we are pioneering a new member experience through high-touch service and convenient technology.
We offer a comprehensive benefits package including medical, dental, and vision plans, basic life and AD&D insurance, short-term disability, long-term disability, paid holidays, tuition reimbursement, mental health resources, and an Employee Assistance Program (EAP). We are an equal opportunity employer and welcome applications from diverse candidates.
