What are the responsibilities and job description for the Digital Marketing Analyst position at Workers Credit Union?
Job Title: Digital Marketing Analyst
Department: Marketing
Department Location: Littleton
Reports to: Director, Marketing Insights & Analytics
Career Stream: Individual Contributor
Classification: Hybrid
FUNCTION:
- The Digital Marketing Analyst will be responsible for tracking, measuring, and reporting on digital marketing campaigns using various analytics tools, developing dashboards, and providing insights to inform future strategies. They will optimize digital media campaigns across multiple platforms, conduct A/B testing, and collaborate with the creative team.
- The role involves collecting and analyzing data to understand user behavior, improving tracking accuracy, and supporting customer feedback processes. Additionally, the analyst will work closely with the Marketing Operations team to align digital strategies with company goals, communicate findings to stakeholders, and assist with SEO optimization.
Essential Job Duties and Responsibilities
- Campaign Analytics
- Track, measure, and report on the performance of digital marketing campaigns or initiatives using tools like Google Tag Manager, Google Analytics 4, SEMrush, and other analytics platforms.
- Develop and maintain dashboards to provide insights into goals and strategies with key performance indicators.
- Identify trends and insights to inform future marketing strategies.
- Provide regular reports and presentations on campaign performance and recommendations for improvement.
- Media Optimization
- Analyze and optimize digital media campaigns across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn).
- Monitor and adjust bids, budgets, and targeting to maximize ROI.
- Conduct A/B testing to determine the most effective strategies and creatives.
- Collaborate with the creative team to ensure ad content aligns with campaign goals.
- Data Management and Analysis
- Collect and analyze data from various sources to understand user behavior and opportunities for growth based on member journey and targeted segmentation.
- Improve member and conversion tracking across website and core business platforms.
- Ensure data accuracy and integrity in all reporting and analysis.
- Customer Feedback Process:
- Support the collection and analysis of customer feedback via Qualtrics to improve marketing strategies and member experience.
- Provide business teams with timely and actionable member feedback reporting and support.
- Collaboration:
- Work closely with the Marketing Operations team and business units to align digital strategies with overall marketing and company goals.
- Communicate findings and insights to team members and stakeholders in a clear and actionable manner.
- Assist with optimizing website content for SEO.
Education Requirements:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
Required Experience:
- Minimum 2-3 years of experience in digital marketing or a related role.
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics 4, Google Ads, Facebook Ads Manager).
- Certifications in Google Analytics 4 and Tag Manager are a plus.
Knowledge/Skills/Abilities/Competencies:
- Strong analytical skills and attention to detail.
- Expert-level problem solving skills.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Ability to thrive in a fast-paced, multi-priority environment.
- Familiarity with SEO/SEM best practices.
- Experience with Qualtrics (or other CX platform) is a plus.
Work Environment:
- Hybrid Work Environment: This position offers a hybrid work environment, combining remote work with regular on-site days at the Littleton Headquarters. This work environment is subject to change based on business needs.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- This is a largely sedentary role.
- While performing the duties of this job, the employee is regularly required to stand, talk, hear, and use hands and fingers to handle, feel or operate objects, tools, or controls and to reach with hands and arms.
- This role routinely uses standard office equipment such as computers, phones, photocopier/scanner, filing cabinets, and fax machines.
- Ability to travel to other work locations as required.
About Workers Credit Union: Since 1914, Workers Credit Union has existed to Improve the Daily Lives of our Members. We deliver on our core purpose by partnering with our members to help them make their best financial choices and improve their financial wellness. We call this The Workers Way and this is at the center of everything we do. Through our specialized financial counseling, we are pioneering a new member experience through high-touch service and convenient technology. We have grown to over 2.6 Billion in assets and serve over 120,000 members. We are one of the top performing credit unions in Massachusetts with big plans for the future!
Benefits:
- Comprehensive medical, dental and vision plans
- Basic life and AD&D insurance, short-term disability and long-term disability
- 15 days of paid time off (PTO) per year
- Up to 16 hours of volunteer time off (VTO) per year
- 11 paid holidays
- 401(k) that includes a Safe Harbor Match of up to 4%.
- Tuition Reimbursement Program
- Mental health resources including an Employee Assistance Program (EAP)
- Individualized learning and development programs
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.