What are the responsibilities and job description for the Digital Marketing Insights Analyst position at Workers Credit Union?
About the Role
We are seeking a highly skilled Digital Marketing Analyst to join our team at Workers Credit Union. As a key member of our marketing department, you will be responsible for tracking, measuring, and reporting on digital marketing campaigns using various analytics tools.
Key Responsibilities
- Develop and maintain dashboards to provide insights into campaign performance
- Analyze and optimize digital media campaigns across various platforms
- Conduct A/B testing to determine effective strategies and creatives
- Collaborate with the creative team to ensure ad content aligns with campaign goals
- Collect and analyze data from various sources to understand user behavior
Requirements
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- Minimum 2-3 years of experience in digital marketing or a related role
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics 4, Google Ads, Facebook Ads Manager)
What We Offer
- Comprehensive medical, dental, and vision plans
- Basic life and AD&D insurance, short-term disability, and long-term disability
- 15 days of paid time off per year
- Up to 16 hours of volunteer time off per year
- 11 paid holidays
- 401(k) with Safe Harbor Match of up to 4%
- Tuition Reimbursement Program
- Mental health resources including an Employee Assistance Program (EAP)
