What are the responsibilities and job description for the Digital Marketing Performance Analyst position at Workers Credit Union?
Job Summary
We are seeking a skilled Digital Marketing Performance Analyst to join our team at Workers Credit Union. As a key member of our marketing department, you will be responsible for tracking, measuring, and reporting on digital marketing campaigns using various analytics tools. Your expertise in developing dashboards and providing insights to inform future strategies will drive business growth and improve member engagement.
Main Responsibilities
* Track and measure the performance of digital marketing campaigns across multiple platforms
* Develop and maintain dashboards to provide actionable insights into goals and strategies with key performance indicators
* Identify trends and insights to inform future marketing strategies
* Collaborate with the creative team to ensure ad content aligns with campaign goals
Requirements
* Bachelor's degree in Marketing, Business, Statistics, or a related field
* Minimum 2-3 years of experience in digital marketing or a related role
* Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics 4, Google Ads, Facebook Ads Manager)
* Familiarity with SEO/SEM best practices
About Us
At Workers Credit Union, we exist to improve the daily lives of our members. We deliver on our core purpose by partnering with our members to help them make their best financial choices and improve their financial wellness. With over $6 billion in assets and serving over 120,000 members, we are one of the top performing credit unions in Massachusetts.
We are seeking a skilled Digital Marketing Performance Analyst to join our team at Workers Credit Union. As a key member of our marketing department, you will be responsible for tracking, measuring, and reporting on digital marketing campaigns using various analytics tools. Your expertise in developing dashboards and providing insights to inform future strategies will drive business growth and improve member engagement.
Main Responsibilities
* Track and measure the performance of digital marketing campaigns across multiple platforms
* Develop and maintain dashboards to provide actionable insights into goals and strategies with key performance indicators
* Identify trends and insights to inform future marketing strategies
* Collaborate with the creative team to ensure ad content aligns with campaign goals
Requirements
* Bachelor's degree in Marketing, Business, Statistics, or a related field
* Minimum 2-3 years of experience in digital marketing or a related role
* Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics 4, Google Ads, Facebook Ads Manager)
* Familiarity with SEO/SEM best practices
About Us
At Workers Credit Union, we exist to improve the daily lives of our members. We deliver on our core purpose by partnering with our members to help them make their best financial choices and improve their financial wellness. With over $6 billion in assets and serving over 120,000 members, we are one of the top performing credit unions in Massachusetts.
