What are the responsibilities and job description for the Marketing Analyst position at WS Audiology Americas?
Job Description
Job Description
ABOUT US :
WSAudiology is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.
Part of WSAudiology group, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Data Analysis- Collect, analyze, and interpret data related to market trends, consumer behavior, and full-funnel marketing campaign performance. Use statistical tools and software to identify patterns and key insights
- Insights Reporting - Prepare comprehensive reports for full-funnel marketing results (client journey, web traffic / conversion (GA&BI), PR / news story release traffic) and dashboards to communicate KPI progress, key findings, and recommendations to drive traffic and conversation rates to stakeholders and leadership.
- Data Integrity - Pull, set up and maintain query reports and overall CRM database to ensure data accuracy in targeting the right customers, right time, right messaging.
- Customer Insights - Analyze customer data to identify key segments, preferences, and purchasing behaviors. Develop targeted marketing strategies for different customer groups.
- Client Journey (CRM) Support - Work closely with the CRM team to develop A / B testing plan with results and key insights to drive optimized performance. In additional support campaign automation set-up and testing.
- Collaboration - Work closely with the marketing team to support strategic planning, budget and decision making. Provide analytical support for new marketing initiatives.
REQUIREMENTS :
LIFESTYLE & BENEFITS :
The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.
