What are the responsibilities and job description for the Marketing Specialist - Content and Communications position at YMCA?
Under the direction of the Vice President of Strategic Development, the Marketing Specialist position will amplify, and support membership and program sales, event promotion and community awareness through dynamic marketing tools and plans. The Content and Communications Specialist will oversee content creation across various channels and ensure brand compliance. They will collaborate with teams to execute content strategies and facilitate projects efficiently. This is an onsite position located at the Association Office in New Berlin, WI.
1. Bachelor's degree in marketing, journalism, or related field preferred, or equivalent combination of education and experience.
2. One to three years of experience working in digital marketing, website or social media administration, or online content creation is required.
3. Experience with and basic understanding of the graphic design process.
4. A creative entrepreneurial spirit with demonstrated experience using marketing to increase sales, awareness and/or community presence.
5. Experience with social media management tools and email marketing.
6. Proficiency with MS Office and Adobe Creative Cloud Suite.
7. Experience in html/website management, Content Management Systems, Web applications, and internet technologies.
8. Self-driven; ability to work independently.
9. Must be able to travel to various locations during a business day.
1. Collaborate with Y Leadership to support and develop integrated marketing, communication plans and campaigns that drive program growth, retention, member participation and community awareness.
2. Responsible for day-to-day YUSA brand compliant content management for website, Facebook, Instagram, and future digital and social media efforts.
3. Collaborate with creative teams to ensure high-quality content across all marketing mediums.
4. Proofread and edit content to ensure accuracy.
5. Develop and maintain relationships with marketing branch point people.
6. Create, manage, and utilize project management tools for effective planning and execution.
7. Refresh templates for different marketing purposes.
8. Create and maintain a marketing calendar.
9. Create materials for marketing and communication initiatives to include, but not restricted to, digital and print advertisements, videos, e-blasts, banners, posters, flyers, brochures, newsletters, website, reports, social media, and other print, online, and creative materials.
10. Responsible for “event project management” including sales tools, competitive analysis, and recommendations to increase awareness through marketing. Ensure timelines and quality standards are reviewed and approved.
11. Develop engaging blog content and execute maintenance for multi-page, multi-branch website.
12. Assist with production, design, writing, editing, and proofing content across all marketing mediums.
13. Recommend and facilitate processes for increased marketing opportunities.
14. Attend and support branch and Association events, as appropriate, and serve on appropriate committees and subcommittees as determined by supervisor.
15. Perform other duties as assigned.
