What are the responsibilities and job description for the CMO Marketing Lead position at Yonder Media Mobile?
Experience in one or more of the following channels :
- Local TV Advertising : Planning, negotiating, and executing local TV ad campaigns to effectively reach the target audience through culturally relevant content.
- Influencer Marketing : Identify and collaborate with influencers who authentically resonate with the Mexican-American community, developing campaigns that amplify brand awareness and engagement.
- Street Marketing / Activations : Coordinating on-the-ground activities to create brand awareness and facilitate sign-ups or activations, especially in high-traffic areas.
Preferred Qualifications :