Demo

CMO Marketing Lead

Yonder Media Mobile
Holmdel, NJ Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 4/13/2025

Experience in one or more of the following channels :

  • Local TV Advertising : Planning, negotiating, and executing local TV ad campaigns to effectively reach the target audience through culturally relevant content.
  • Influencer Marketing : Identify and collaborate with influencers who authentically resonate with the Mexican-American community, developing campaigns that amplify brand awareness and engagement.
  • Street Marketing / Activations : Coordinating on-the-ground activities to create brand awareness and facilitate sign-ups or activations, especially in high-traffic areas.

Preferred Qualifications :

  • Spanish fluency (spoken and written).
  • Familiarity with urban markets, particularly in California and Texas, or other regions with large Mexican-American populations.
  • Strong relationship-building skills with a network of local influencers, community leaders, or media outlets is a major advantage.
  • Results-oriented mindset with experience measuring campaign effectiveness and optimizing for success.
  • Bonus : Multichannel marketing experience, integrating efforts across platforms like TV, digital, and on the ground activities
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