What are the responsibilities and job description for the Hands on Marketing Lead position at Yonder Media Mobile?
Who We Are:
Yonder Media Mobile is a global startup creating innovative mobile apps that blend entertainment and connectivity. One of our apps,YO Mobile, is revolutionizing connectivity for families across the U.S. and Mexico with affordable, seamless mobile plans. We’re on a mission to connect loved ones, and we’re looking for a passionate and creative Social Media Manager to help grow our brand presence and engage with our audience.
We are seeking an experienced, growth-focused, hands-on Marketing Lead with a passion for driving impactful campaigns and delivering measurable results.
Key Areas of Expertise:
Candidates should have experience in most of the following channels:
- Local TV Advertising:
Plan, negotiate, and execute localized TV ad campaigns that resonate with the target audience through culturally relevant content. - Influencer Marketing:
Identify and collaborate with influencers who authentically connect with the Mexican-American community, creating campaigns to enhance brand awareness and engagement. - Street Marketing/Activations:
Coordinate on-the-ground events and activations to boost brand visibility and facilitate sign-ups or engagement, particularly in high-traffic areas. - Digital Marketing:
Develop and manage campaigns across digital platforms, including social media, search engines, and display ads, to maximize reach and engagement while optimizing for ROI.
Preferred Qualifications:
- Fluency in Spanish (spoken and written).
- Familiarity with urban markets, particularly in California and Texas, or other regions with significant Mexican-American populations.
- Strong relationship-building skills, with an existing network of local influencers, community leaders, or media outlets.
- Results-driven mindset with experience in tracking and optimizing campaign performance.
- Bonus: Multichannel marketing experience, integrating efforts across TV, digital, and on-the-ground activities.
This role is ideal for a marketing professional who thrives in a dynamic environment and is excited to take ownership of driving growth through creative, culturally relevant, and data-informed strategies.
