What are the responsibilities and job description for the Digital Marketing Specialist - Z&L Europe position at Z&L Europe?
About Z&L Europe:
Z&L Europe is a Florida-based clothing brand inspired by adventure and designed for the free spirit. Our collections celebrate the bohemian, romantic woman whose wardrobe reflects her eclectic and unique style. We offer a wide range of lifestyle products, including beachy resortwear, footwear, bags, and accessories, catering to a carefree, adventurous lifestyle.
We’re looking for passionate individuals to join our team and help us grow and share our vision with the world!
Position Overview:
As a member of the Z&L Europe team, you will be a key player in maintaining and expanding the brand's identity and product offerings. From managing product lines to ensuring the seamless integration of our beachy, bohemian-inspired collections, you'll contribute to the brand’s evolving story.
Key Responsibilities:
- Define, maintain, and strengthen Z&L Europe’s brand voice, ensuring it aligns with the bohemian, adventurous spirit of the company.
- Collaborate with the creative and design teams to craft seasonal collections that speak to our free-spirited, eclectic clientele.
- Assist in developing strategic marketing campaigns to elevate the brand’s presence in the marketplace.
- Oversee product development from concept to launch, ensuring all items meet the brand's high-quality standards.
- Work closely with design and production teams to manage timelines and product releases.
- Coordinate product photography and content creation for the website and marketing materials.
- Research and analyze market trends, consumer insights, and competitors to stay ahead of the curve.
- Present regular reports on fashion and lifestyle trends to inform design and marketing decisions.
- Develop and implement strategies to engage customers across multiple channels.
- Build and maintain relationships with customers and influencers to enhance brand loyalty.
- Respond to customer feedback, ensuring satisfaction and a positive brand experience.
- Coordinate with sales teams to optimize product placement and availability in retail and e-commerce platforms.
- Help develop seasonal sales strategies and promotions to maximize product reach and profitability.
Qualifications:
- A passion for fashion, travel, and adventure, with an affinity for bohemian, eclectic style.
- Experience in brand management, product development, or related fields, preferably in the fashion or lifestyle industry.
- Strong knowledge of market trends, consumer behavior, and the competitive landscape.
- Excellent communication and collaboration skills with a creative mindset.
- Ability to work independently and in a fast-paced, dynamic environment.
- Proficient in Microsoft Office Suite and industry-standard design and project management tools.
Why Z&L Europe?
- Be part of a growing, creative, and adventurous brand that embraces freedom and individuality.
- Work in an inspiring, collaborative, and fun environment.
- Competitive compensation, benefits, and opportunities for personal and professional growth.
- A chance to make a mark in a fast-paced, evolving brand with an international reach.
Apply today and join the Z&L Europe team to create the ultimate lifestyle brand for the free-spirited adventurer!