What are the responsibilities and job description for the Marketing Lead position at Zachys Wine & Liquor?
About the Role
Zachys Wine & Liquor is seeking a Marketing Manager to drive marketing efforts across multiple channels, ensuring alignment with the company's brand voice and strategic goals.
The ideal candidate will have a strong understanding of marketing principles, including advertising, social media, events, and public relations. They will be responsible for developing and executing high-quality marketing content, managing social media presence, and supporting the VP of Marketing with events, partnerships, and external communication.
Key responsibilities include:
- Crafting compelling, brand-aligned content for websites, email campaigns, digital ads, and external communications
- Assisting the VP of Marketing in planning and executing events, partnerships, and outreach initiatives
- Overseeing and managing Zachys and Zachys Auction social media handles
- Maintaining a basic understanding of marketing budgets and tracking marketing spends monthly
Requirements
- Minimum five years of relevant professional experience in marketing
- Understanding of SEO, SEM, Google Ads, and Analytics, as well as Meta Ads
- Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint
- Experience utilizing AI tools for content creation and marketing efficiency
- Customer-first mentality and ability to translate business goals and customer insights into successful campaigns