Ecommerce & Digital Marketing Director

Description

Quality Products from “Our Family to Yours” is more than our company slogan, it is a way of life for us at ZB Importing. We are dedicated to procuring the finest foods and ingredients from around the world for our extended family – our consumers. We strive to continue to grow our position as the leading Mediterranean foods importer and distributor, provide exceptional customer service, maintain ethical conduct in business dealings, treat our team members with respect and give back to our communities. 

ZB Importing, LLC carries a family-like culture inside and out. We care about our employees as we do every aspect of our business. We are currently in a transition period of rapid growth, and we are seeking a seasoned Digital Marketing Director to help us fuel our headway! 

Job Description 

As the Director of E-commerce and Digital Marketing, you will be the expert in selling the company’s products on-line. You will be responsible for managing multiple agencies to achieve key performance metrics for the on-line business.  This will include working with the agencies to set up the company’s on-line marketplaces, optimizing the business including assortment recommendations and pricing based on competitive and performance analytics, and manage all day-to-day operations for the company’s E-Commerce business. 

As part of this digital marketing role, you will also be responsible for managing the strategic direction and execution of the company’s various websites and digital footprints like social and B2B digital marketing tools.  You will also have responsibility for managing one direct report who, with your guidance, will oversee the Product Information (PIM) and Digital Asset Management (DAM) platforms for the company. 

Key responsibilities: 

E-Commerce: You will own the P&L, sales strategy and management of our e-commerce channel, primarily focused on Amazon.  

• Build annual business plan to include objectives, strategies, and KPIs, working with agency to develop product assortment, pricing, promotions and events, profitability, merchandising, 3P seller reduction, and general day-to-day management of the business 

• Execute the transition from current agency and 2PL model to new agency and 3PL model 

• Partner to set up new ways of working with cross functional teams – finance, inventory management, QA, Operations, Procurement, and agencies 

• Be the key contact for agencies 

• Manage P&L and marketing budget 

• Manage new item launches 

• Item set up data 

• Assets 

• Monitor inventory, prepare reports as necessary from Seller Central 

• Prepare (with agency support) weekly, monthly, quarterly updates on KPIs and strategies 

Digital Marketing 

• You will own the strategic direction and execution of the company’s various websites, working with the VP of Marketing to migrate all assets to the broader company holding company umbrella. 

• You will own the strategy and deployment of B2B marketing using current tools like Pepperi , Mail Chimp, and new digital platforms that you will identify. 

• You will establish KPIs for digital B2B marketing and track performance, providing updates to the VP of Marketing monthly. 

PIM/DAM 

• You will manage one direct report who has responsibility for setting up and managing our PIM/DAM platform 

• You will ensure that all product information and assets are well organized, maintained, and easily accessible for agencies and cross functional teams 

Work Experience/Requirements for This Role 

• 4 year Bachelor degree in business or related field 

• Experience in CPG and with Amazon’s on-line marketplace (2-3 years min) 

• Understands what is required to set up items in on-line marketplaces, very familiar with all data needs and the entire process of starting up and implementing an E-Commerce business 

• Knows how to rename, organize assets and deliver to agency 

• Understand key metrics to analyze and monitor E-commerce/Amazon performance to challenge our agency and grow the business 

• Strong analytical skills, great excel skills and communication/presence 

• Flexible and resourceful; can pivot as necessary based on changing business priorities or needs 

• Ability to limit roadblocks or hurdles by being resourceful and problem solving, building cases to support your business 

• Experience leading and managing agencies and a team 

• Willing to roll up your sleeves and do the work given small team 

*Additional Tasks as assigned 

Schedule  

• 8:00AM-5:00PM 

• Monday- Friday, One day remote 

Benefits 

• 401(k) matching 

• Dental insurance 

• Disability insurance 

• Health insurance 

• Life insurance 

• Paid time off 

• Parental leave 

• Tuition reimbursement 

• Vision insurance 

ZB Importing, LLC is an Equal Opportunity Employer 

Qualifications

Salary : $120,000 - $140,000