What are the responsibilities and job description for the Technical Marketing Analyst position at Zendrop?
About Zendrop:
Zendrop is an innovative, tech-enabled solution crafted to maximize online sellers' success while minimizing their effort.
Description:
Zendrop is seeking to hire a skilled Technical Marketing Analyst to manage tracking systems and provide insights using Google Tag Manager, Google Analytics, Microsoft Clarity, Facebook Tracking, and BI tools (Tableau, Power BI, or Google Data Studio). The ideal candidate will optimize tracking, analyze user behavior, and create BI dashboards to support data-driven marketing strategies.
- Google Tag Manager: Implement and troubleshoot tags for accurate data collection.
- Google Analytics: Monitor traffic, conversion rates, and user behavior, providing actionable insights.
- Microsoft Clarity: Use heatmaps and session recordings to improve user experience (UX).
- Facebook Tracking: Manage Facebook pixel and track user interactions across campaigns for performance analysis.
- BI Dashboards & Data Querying: Develop queries to extract data and create BI dashboards for real-time reporting.
- Reporting: Synthesize data from various platforms into actionable reports to optimize marketing efforts.
- Bachelor’s degree in Marketing, Analytics, or related field.
- Experience with Google Tag Manager, Google Analytics, Microsoft Clarity, Facebook Tracking, and BI tools.
- Proficiency in SQL and querying databases.
- Strong communication skills to deliver data-driven recommendations.
Benefits:
- Unlimited PTO
- Competitive salary and benefits package including paid Medical, Dental, and Vision benefits
- Career development and growth opportunities
- A collaborative and inclusive work environment
- Opportunity to shape and grow a dynamic startup
Location:
This is a hybrid role based in West Palm Beach.
The Interview Process:
- 10min intro conversation with our HR Coordinator
- 30min conversation with our Strategic Finance Manager
- 30min conversation with our CMO