About Cholla Inc. 

Cholla Inc. is a private exploration, development, and investment company based in Dallas, Texas. Our team comprises innovators, engineers, explorationists, operators, bitcoiners, and business professionals dedicated to developing energy resources that are transformational and environmentally responsible. We have extensive experience in greenfield development, taking ideas from conception to completion. At Cholla, we believe that bottom-up innovation is key to creating value for society, companies, and individuals. Over the past 60 years, we have established a proven track record of grit, perseverance, creative problem-solving, and dynamic thinking to achieve long-term value creation for our company and stakeholders. 

About Cholla Energy 

Cholla Energy is a business unit of Cholla Inc. that focuses on bitcoin mining "loadcenters," grid infrastructure, and land banking for heavy commercial users of load. We design, develop, and operate the physical infrastructure that enables Cholla and our partners' generation and flexible loads to function as resources for the Texas ERCOT grid. Since 2021, we have acquired 10,000 acres of land surrounding nine of the largest 138kV and 345kV transmission switching stations in Texas's ERCOT Load Zone West. This long-term investment serves as a development runway for Cholla loadcenters, energy generation & BESS developers, and other companies with large power needs seeking access to the abundant low-cost energy, skilled workforce, and entrepreneurial culture of West Texas. With a focus on long-term value creation, we invest our own capital to develop the regulatory certainty and high-voltage infrastructure required to scale Cholla's and our partners' operations safely, sustainably, and reliably. 

Cholla Inc. Vision 

At Cholla, we leverage our venture mindset, operating capabilities, and long-term focus to be the partner of choice in discovering and developing energy resources that are transformational and environmentally responsible. 

Cholla Energy Mission 

Cholla Energy specializes in designing, developing, and operating bitcoin mining "loadcenters" and high voltage infrastructure in ERCOT Load Zone West. Our focus is on mutual benefit and shared infrastructure to improve project economics for our partners while also providing flexible loads as a resource to benefit the Texas ERCOT power grid. By partnering with energy management companies, generation and BESS developers, hyperscale data centers, and hydrogen companies, we aim to unlock the energy potential of West Texas, increasing the resilience, reliability, and peak capacity of the Texas power grid. Our goal is to promote economic development, strengthen power grids, and philanthropically support values aligned energy leaders of the future. We achieve this by making the best long-term decisions, adhering to our guiding principles, fostering bottom-up innovation, reducing waste, and collaborating with the communities in which we operate. 

Company Quote 

"The ultimate resource is people - especially skilled, spirited, and hopeful people endowed with liberty, who will exert their wills and imaginations for their own benefit and inevitably benefit the rest of us as well." - Julian Simon