Job Title: Marketing Coordinator

Location: [Remote]

Reports to: Sales & Executive Team

Work Type: 3 months contract to PERM

Salary Range (50-55k)

Job Summary:

Serious ERP, a leading SaaS company specializing in the medical supplier and durable medical equipment industry, is seeking a creative and strategic Marketing Professional. The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies to increase our online presence and drive sales growth. This role requires close collaboration with the Sales & Executive Team and other departments to create engaging content, analyze usage data, manage projects, and lead marketing campaigns specific to the medical supply sector.

Responsibilities:

1. Marketing Strategy: Develop, implement, and manage overall marketing strategies tailored to the equipment rental and DME industry (Durable Medical Equipment).
2. Campaign Management: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
3. Brand Awareness: Develop strategies to increase followers and engagement on social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.), focusing on healthcare professionals and suppliers.
4. Analytics: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
5. Collaboration: Work with our technical team, as well as 3rd party designers and resources to ensure content is informative and appealing to our industry-specific audience.
6. Community Engagement: Communicate with followers, respond to queries in a timely manner, and monitor customer reviews, especially within the medical supplier community.
7. Research and Trends: Stay up-to-date with the latest marketing and social media best practices and technologies relevant to the medical equipment industry.
8. Paid Advertising: Execute and optimize paid social media campaigns targeting Durable Medical Equipment providers.
9. Competitor Analysis: Monitor and report on competitor activity within social media spaces and the broader market in the healthcare sector.
10. Event Management: Research and book relevant events that target the Durable Medical Equipment industry. Including booking hotels, flights, booths and any equipment needed for displays.

Requirements:

1. Experience: 3 years proven working experience as a marketing coordinator, preferably within the SaaS or medical equipment industry.
2. Technical Skills: Excellent knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram) and best practices. Experience with SEO, SEM, Google Analytics, and HubSpot CRM software.
3. Creativity: Excellent creative thinking skills and the ability to develop engaging content tailored to the medical supplier market.
4. Communication: Strong verbal and written communication skills.
5. Project Management: Excellent organizational skills and the ability to manage multiple projects simultaneously.
6. Analytical Skills: Strong analytical skills and data-driven thinking.
7. Leadership: Proven leadership skills with the ability to motivate and manage a team.
8. Adaptability: Ability to adapt and learn quickly in a fast-paced environment.

Preferred Qualifications:

1. Education: Bachelor’s degree in Marketing, Communications, or a related field.
2. Certifications: Certifications in Google Analytics, Google Ads, or HubSpot.
3. Tools: Proficiency with social media management tools like Hootsuite, Buffer, or Sprout Social.
4. Design Skills: Basic knowledge of graphic design software (e.g., Adobe Creative Suite).

Why Join Serious ERP:

1. Opportunity to work with a dynamic team and grow within the company.
2. Competitive salary and benefits package.
3. An environment that fosters creativity and innovation.
4. Chance to make a significant impact on the company's digital presence in the DME industry.

Application Process:

1. Interested candidates should submit a resume, cover letter, and portfolio of previous work. Applications can be sent to [xavier.castro@seriouserp.com].