At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go. As employee owners, we support each other in building our careers as well as our companies. Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us!
Job Title: Innovations Brand Manager IICompany Name/ Subsidiary: PetAgSummary:A pivotal role in shaping the innovation strategy and multi-year new product pipeline for PetAg in close collaboration with the VP of Marketing and R&D Director. You will be responsible for leading cross-functional teams to launch winning innovation from concept to launch to drive incremental brand growth.
Responsibilities:

• Idea to launch leadership ensuring new products meet consumer needs, production feasibility, scalability, financial goals, and fit with the brand vision and positioning.
• Owns development of the multi-year product innovation pipeline (Innovation & renovation projects) including cost savings initiatives, formula improvements, line extensions, and new-to-world products.
• Identify consumer trends and conduct consumer and competitive research to help inform strategic opportunity areas for growth.
• Leverage consumer insights, competitive and category intelligence to define innovation framework and strategic platforms for ideation and concept development.
• Test concepts to ensure consumer desirability. Collaborate closely with R&D Director to build innovation and optimize the current product portfolio. Develop volume forecasts with sales leads to build a scalable business case and inform production needs. Work with Finance partner to develop P&L to ensure project meets internal financial and margin hurdles. Work with Operations team to ensure that the product is feasible to produce at scale while vetting all risks with the cross-functional team.
• Collaborate with Marketing and Sales teams on go-to-market strategy and plans to enable a successful product launch.
• Lead the development of innovation sell-in deck presentations.
• Optimize the stage-gate innovation approach for the organization, collaborating closely with the Project Manager.
• Other duties as assigned.

Qualifications & Requirements:

• Bachelor's Degree in Marketing, Business or related field.
• 8 years of experience in innovation management, brand management or product marketing. P&L management, preferably in the pet supplement industry.
• 5 years of experience in the B2C animal health space with experience developing business/brand plans.
• Knowledge of syndicated research tools (e.g. Nielsen, Spins/IRI)
• Ability to work within a cross functional team.
• Ability to handle multiple projects.
• Excellent communication skills.
• Less than 20% Travel.

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA).
Please see our CCPA disclosure for more information.