The Marketing Coordinator is responsible for planning all media buying and placement, follow up and settlement for all performances. This position works with minimum supervision and direction to initiate contact and act as a liaison with promoters. Also, responsible for promoting goodwill in the community and enhancing the image of the facility through media releases and promotions.

ESSENTIAL DUTIES include the following. Other duties may be assigned.

1. Strategize, maintain and execute media plans including budget tracking.

2. Negotiate paid and trade media placements to ensure the Center retains a dominant advertising presence.

3. Places all media buys for events and set advertising timelines and gathers bills for settlement.

4. Establishes relationships with key personnel of the media, including newspapers, magazines, television and radio.

5. Secure sponsorships, premium seating, naming rights, and other commercial partnerships.

OTHER RESPONSIBILITIES

1. Coordinates placement, follow up and settlements of event advertising.

2. Works to create advertisements for print, signage, direct mail, broadcast, etc.

3. Explores new media opportunities to diversify the Center’s marketing mix.

4. Serves as liaison with Ticketmaster to efficiently promote events and shows.

5. Responsible for media during events.

6. Coordinates all forms of social media marketing, including but not limited to Facebook and Twitter.

7. Creates email notification of events, discounts or pre-sales through Ticketmaster.

8. Serve as a primary liaison with promoters.

9. Maintains regular office hours.

10. Promote goodwill within the community and enhance the Center's image.

11. Attract events by marketing the venue and its capabilities.

SUPERVISORY RESPONSIBILITIES

This job may have supervisory responsibilities of part-time help and interns.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. A demonstrated ability to follow directions and complete assigned tasks with a minimum of instruction and supervision is essential. This position must possess excellent verbal, written and interpersonal skills.

EDUCATION and/or EXPERIENCE

1. Bachelor's degree (BA) from four-year College or university in communications, marketing, advertising or related field.

2. Minimum of two years of related experience

3. Experience and proficiency in all of the above essential duties and responsibilities.

4. Ability to interpret and use demographic and marketing research information.

5. Proficiency with Microsoft Word, Excel, Wordpress, Canva and database programs.

CERTIFICATES, LICENSES, REGISTRATIONS

1. Applicant must possess current, valid driver’s license.

LANGUAGE SKILLS

1. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.

2. Ability to write professional procedures, reports and correspondence.

3. Ability to deal effectively and courteously with lessees, user groups, their representatives and the general public.

4. Ability to speak and understand English.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; ability to remember previously learned material such as specifics, criteria, techniques, principles, and procedures ; ability to grasp and interpret the meaning of material; ability to use learned material in new and concrete situations; ability to break down material into its component parts so that its organizational structure can be understood; ability to recognize casual relationships, discriminate between behavior mechanisms, and identify elements that are relevant to the validation of a judgment; ability to put parts together to form a new whole or proposed set of operations; ability to relate ideas and formulate hypotheses; ability to judge the value of material for a given purpose on the basis of consistency, logical accuracy, and comparison to standards; ability to appraise judgments involved in the selection of a course of action; ability to identify choices and potential outcomes, determine importance of outcomes, combine information to prioritize options and make decision based on best and most important choice.

PHYSICAL DEMANDS

The physical demands of this position include the ability to climb, working standing and moving around. The applicant must also be able to work long hours on event days when doing a photography shoot.

WORK ENVIRONMENT

The work environment for this position changes a lot. Most of the time the work will be done at a desk but during photography shoots this work will vary in location from venue to venue.

Job Types: Full-time, Part-time

Pay: $46,452.00 - $49,209.00 per year

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Evening shift
• Monday to Friday
• Night shift
• No nights
• No weekends

Experience:

• Marketing: 3 years (Required)

Ability to Relocate:

• Paducah, KY 42001: Relocate before starting work (Required)

Work Location: In person