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Growth Marketing Manager
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$102k-132k (estimate)
Full Time 1 Week Ago
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SurePoint Technologies is Hiring a Growth Marketing Manager Near Austin, TX

The Growth Marketing Manager is a performance-oriented position needed to spearhead our efforts in driving customer acquisition, engagement, and revenue growth. Reporting directly to the Senior Vice President of Marketing, the Growth Marketing Manager will lead the development and execution of comprehensive demand generation strategies that are aligned with company objectives.
Key Responsibilities:
  • Strategic Demand Generation : Develop and execute innovative demand generation strategies to drive customer acquisition, nurture leads, and optimize conversion rates across various marketing channels. Strategies include, but will not be limited to, integrated campaign planning, identifying and fostering third-party lead partners, and digital demand generation (website, PPC, ABM email marketing, etc.)
  • Program Leadership & Executio n: Build and lead a high-caliber library of demand programs, selecting and leveraging agencies and contractors as needed. Hold all external resources to high standards and leverage data to foster a collaborative environment of creative problem solving, data-driven decision-making, and continuous improvement.
  • Data-Driven Approach : Utilize data analytics and market insights to optimize campaigns, refine strategies, and ensure maximum ROI and effectiveness.
  • Performance Marketing : Oversee the planning and execution of multi-channel marketing campaigns, leveraging digital platforms, content marketing, SEO/SEM, social media, and other relevant channels to drive demand and engagement.
  • Lead Development and Nurturing : Plan, launch and improve lead development strategies, including lead process mapping, nurturing programs, and automated workflows to optimize the marketing and sales funnel and improve conversion rates.
  • Partnerships and Collaborations : Partner with stakeholders in sales to align on program execution plans and performance. Consistently ask for feedback and implement when relevant. Overcommunicate intentions and consistently report on results.
  • Marketing Operations & Analytics : Partner with key stakeholders to improve all lead funnel operations, including intake, handoff, qualification and processing. Ensure each stage can be measured effectively and leverage internal systems to capture data and report program results.

  • Marketing Program Budget Managemen t: Manage and allocate marketing budgets effectively across programs, optimizing investments across various growth initiatives while ensuring a high return on investment.
Key Deliverables
  • 30-60-90 Day tactical marketing plans and calendar
  • Lead Forecast
  • Budget tracking document
  • Growth KPI packet - shared with SVP
  • Bi-weekly huddles with sales and BDRs
Requirements

  • 3-5 years of demonstrated success in demand generation
  • Ability to lead planning and execution process to develop and drive integrated campaigns
  • Strong understanding and proven experience executing digital marketing programs
  • Experience in B2B software or technology with a strong understanding of the B2B software industry, including B2B SaaS deployment models
  • Superb written and oral communications skills with ability to explain complex concepts clearly to audiences of varying degrees of technical knowledge
  • Ability to successfully build relationships, collaborate with and lead projects with geographically dispersed teams
  • Ability to blend strategic thinking with creative execution
  • Strong project management skills, excellent organizational skills and strong follow-through
  • You're excited by fast-paced, collaborative environments where change is the norm and the bar for quality is high
  • Inherent drive and a self-starter attitude that motivates you to achieve dramatic success

Job Summary

JOB TYPE

Full Time

SALARY

$102k-132k (estimate)

POST DATE

06/13/2024

EXPIRATION DATE

06/27/2024

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The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

03/21/2022: Lawrence, MA

Step 3: View the best colleges and universities for Growth Marketing Manager.

Butler University
Carroll College
Cooper Union
High Point University
Princeton University
Providence College