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ConvertKit → Soon to be Kit is Hiring a Director of Marketing Near Boise, ID
We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team.
The ConvertKit culture is one where emotional intelligence is valued, radical candor is encouraged, and where everyone works together to uphold a set of shared team principles.
The RoleThis is an opportunity to lead the Marketing team at ConvertKit, a company dedicated to empowering creators. As the Director of Marketing, you will play a pivotal role in driving awareness and attracting new ConvertKit customers, and driving new customer adoption to our Creator Network. Reporting to the Chief Revenue Officer, this role requires a dynamic and proactive individual who can contribute to ConvertKit's mission of helping creators earn a living. If you are passionate about fostering success for Creators and ConvertKit, we invite you to join our team.
Responsibilities
- Build a cohesive strategy and lead proactively with clear communication: Build and execute upon a marketing strategy focused on reaching a professional creator target audience, that helps us successfully achieve our top-line strategy goals. Engage with the broader team and stakeholders to share insights, updates, and strategic decisions.
- Market and trend analysis: Pay close attention to competitor and industry marketing and positioning and stay ahead of industry trends and market shifts. Incorporate new learnings and best practices into our marketing strategy, ensuring the company remains agile and competitive. Lead with a start-up mentality to keep the marketing team nimble and innovative.
- Data-driven decision making and iteration: Define, track, and report on top of funnel metrics. Build hypotheses, test them regularly, and then build conviction and scale your efforts or change course. Model a mindset of experimentation and adaptation.
- Team management: Set a clear and focused strategy for your team, continually reassess your team's performance, structure and priorities, and make tradeoffs to protect your team's bandwidth. Build a team and systems marked by momentum in learning, iteration and results and grow your team's ability to operate dynamically in an ever-changing environment.
- Cross-functional collaboration: work closely with Sales, Brand, Customer Growth, and Customer Experience to lead go-to-market planning and execution.
- New Customers: Hit our forecasted New Monthly Recurring Revenue Goals by reaching and converting new customers to the platform.
- Reactivation MRR: Hit our forecasted Reactivation Monthly Recurring Revenue goals by bringing back churned customers.
- Adoption of new features: Drive awareness and customer adoption of our product features.
- Industry and customer knowledge: Apply your broad marketing knowledge and experience, particularly product marketing, to formulate a cohesive marketing strategy. Demonstrate fluency in marketing metrics and gathering and analyzing data. Build a deep knowledge of our personas, value propositions, objections, and customer purchase behavior. Regularly monitor the industry trends and the competitive landscape with a critical lens for your team's improvement and leverage those insights.
- Go-to-market strategy: Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans.
- Systems and leverage: Build and work within nimble systems that find a balance that promotes thoughtfulness and speed. Apply your experience driving word-of-mouth campaigns that consistently uncover amazing opportunities. Make difficult tradeoffs to make sure your team and resources are being leveraged as much as possible to reach our goals.
- Continuous improvement: Hold yourself to extreme accountability of your and your team's results. Demonstrate a growth mindset and critically assess your approach and your team to identify opportunities for improvement. Your team's great work is demonstrated in the behavior of our customers and our brand awareness, not just our internal metrics.
- Experience managing a team of 8 in a SaaS environment.
- Benefits:
- Profit Sharing
- ConvertKit equity
- Twenty (20) days of paid time off during each year of employment
- Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you're fully unplugged from work
- Ten paid holidays a year
- Annual, team-wide winter break from Christmas to New Year's
- Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100%
- Two weeks of paid sick time each year, including mental health well being days
- Twelve (12) weeks paid parental leave and flexible scheduling in your child's first year
- Childcare benefit up to $3,000 annually
- Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
- Gender affirming benefits
- $4,000 equipment allowance for your first two years, $3,000 budget every following two years
- Individual learning development budget ($3,500/year)
- Four-week, paid sabbatical after five years with the team
- A phone screen with our recruiter
- Hiring Manager interview
- A working session to discuss your technical knowledge
- A culture contribution interview
- Wrap-up with the hiring manager
ConvertKit is an equal opportunity employer. We value diversity in all of its forms, and we hire the best person we can for each role, no matter your personal background. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We're imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn't apply.
ConvertKit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Job Summary
Full Time
$154k-197k (estimate)
06/21/2024
07/18/2024
The job skills required for Director of Marketing include Insight, Product Marketing, Marketing Strategy, Email Marketing, Brand Awareness, Accountability, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.
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A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
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A Marketing Director reports to the Chief Marketing Officer.
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The marketing director leads and guides the efforts of the marketing department.
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They typically manage marketing of a business, organization, particular product or group of products.
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The director of marketing generally has at least five to 10 years of applicable experience.
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Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
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Experience with digital marketing forms such as social media marketing and content marketing, required.
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Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
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