Be More Digital is a performance marketing agency based in Metro Detroit that is seeking a Digital Media Specialist to manage the day-to-day digital media management responsibilities across Google Ads, Bing Ads, Meta Ads, and StackAdapt DSP.

RESPONSIBILITIES INCLUDE:

• Plan, develop, and implement comprehensive digital media strategies to increase brand visibility and recognition, and drive new user acquisition and leads
• Manage the day-to-day execution and optimization of campaigns including bid management, ad trafficking, budget allocation, performance monitoring, and testing.
• Analyze and report on campaign results and present these to senior management on a regular basis.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid campaigns.
• Stay up to date with digital media trends and industry developments.
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

This is a start-up culture and the ideal candidate will feel comfortable when pivoting into the unknown. The employee’s work will be measured by:

• Attitude
• Reliability
• Quality
• Strategy
• Hunger/Curiosity
• Efficiency

The position is designed to be contract-to-hire and is fully remote. The Digital Media Specialist is expected to work 40 hours/week for the initial 90-day period.

This is a highly entrepreneurial position with room for growth and ownership within the company.

Training will be provided during the onboarding process

TYPES OF ACCOUNTS

• Lead generation accounts (LASIK, home services, senior living)
• eCommerce
• Power & Energy
• Financial
• B2B
• …and more

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Bachelor’s degree in Marketing, Digital technologies, or relevant field.
• Proven experience as a PPC Manager or Digital Marketing Specialist with a strong grasp of paid marketing channels and technologies, including paid search (Google Ads and Bing), retargeting, and content discovery platforms.
• Experience in data analysis and reporting, with a working knowledge of analytics tools (Google Analytics, Looker Studio, Supermetrics, etc.).
• Knowledge of SEO and digital marketing concepts.
• Experience with multiple platforms (e.g., Google Ads, Facebook Ads Manager, Bing) is preferred.
• Excellent communication skills and the ability to manage multiple projects and tight deadlines.
• Strong analytical skills and a knack for data-driven decision-making.
• Great communication skills and a positive attitude
• Hardworking, curious, and determined to succeed
• Ability to jump into things right away

WHAT IT TAKES TO SUCCEED

• Strong work ethic and an even stronger moral compass
• Intelligence and the ability and willingness to learn from others
• Creativity and a desire to build something new
• Aggressiveness and the will and drive to succeed
• Deadline obsessive

BENEFITS (after 90 days)

• Medical
• Dental
• Vision
• 401K match when available
• Paid vacation
• Hybrid office experience

COMPENSATION RANGE

• $60,000-$80,000 annual