Gardner- Webb is seeking a Web Marketing Specialist. The Web Marketing Specialist is a member of the Web & Digital Communications team who supports the strategic initiatives of Gardner-Webb University through managing and extending the functionality of gardner- using WordPress.

Key partners with the college will include other members of the marketing and communications teams, colleagues in the university-wide units.

Duties and Responsibilities

Essential duties and responsibilities include :

• Maintain security, framework, and plugin updates for gardner-
• Own feature requests through inception, design feedback, implementation, and launch; look for ways to optimizeperformance.
• Researches, modifies and creates website and web page content
• Reviews content for accuracy and quality of information
• Provides input on how best to translate copy and graphics direction from other media to the website
• Enforcegraphic and content standardstomaintain the appearance and structure of the website per specified brand guidelines
• Maintains competitive analysis of other sites and advises on opportunities for further enhancement and development of web pages
• Troubleshoots potential marketing and web page problems
• Integrate third-party applications, marketing pixels, scripts, etc. as necessary
• Keep current on trends and evolution in web development, accessibility, and standards.
• Assists with optimizing landing pages and updating web code to improve website position.
• Demonstrate flexibility and adjust priorities to respond to pressing and changing needs of stakeholders; ensure projects are completed on schedule.
• Other duties as assigned.

Qualifications :

Candidates must have a bachelor’s degree from an accredited four-year college or university as well as three to five years related experience OR, Any equivalent combination of experience and / or education from which comparable knowledge, skills, and abilities have been achieved.

Work in a non-profit or higher education setting is preferred but not required.

Specific requirements include :

• Demonstrated proficiency in WordPress CMS Platform
• Proficiency in HTML, CSS, JavaScript, jQuery, PHP, MySQL, and
• Knowledge of responsive design techniques and WCAG 2.1 / digital accessibility best practices
• Experience designing, developing, and implementing search engine solutions
• Demonstrated proficiency of UI / UX best practices
• Understanding of best practices for migrating between DEV, QA, and PROD environments
• Demonstrated competence in Adobe Creative Suite
• Ability to work independently, solve problems, make decisions and clearly
• explain one’s thinking and rationale
• Client-facing communication skills; can present findings and recommendations to both technical and non-technical audiences
• Ability to thrive in a fast-paced work environment and to pursue multiple projects simultaneously
• Professionalism and ability to deliver and receive constructive critical feedback
• Familiarity with SEO best practices as well as web analytics tools and applications
• Experience with Qualtrics or similar online survey tool
• Knowledge of the principles and practices of marketing
• Skill in effective written and verbal communications
• Ability to work in a collaborative multi-disciplinary team
• Skill in critical thinking and strong attention to detail

Review of applications will begin immediately and continue until the position is filled. Candidates should complete the application and include a letter of interest, résumé, and names and contact information for at least three professional references with their submission.

Gardner-Webb University (gardner-) is a coeducational, residential, private, historically Baptist, Christian institution, located in Boiling Springs, North Carolina with easy access to Charlotte, Asheville, and Greenville-Spartanburg.

The University offers 80 undergraduate and graduate degree programs to approximately 3,000 students. GWU is a Carnegie-classified Doctoral / Professional University.

In 2023, Gardner-Webb was home to students from 93 counties in North Carolina, 44 US states, and 43 foreign countries. GWU is a NCAA Division I institution with 22 athletic teams and 460 student-athletes.

Last updated : 2024-06-19