3 Jobs in Cambridge, MA
QCSS Health is Hiring a Marketing Manager Near Cambridge, MA
Responsibilities
- Marketing Strategy & Brand Development: Develop and execute a comprehensive marketing strategy to drive revenue growth by improving brand visibility, market positioning, and customer acquisition
- Product Positioning Messaging: Collaborate with all go-to-market (GTM) teams to define and articulate a clear and compelling value proposition based on competition, and demonstrate solutions for customer pain points needs
- Pipeline Generation: Implement and execute lead generation efforts to drive new customer acquisition by executing and measuring top of funnel inbound activity (e.g., marketing qualified leads (MQL) & sales qualified leads (SQL)) to accelerate revenue growth
- Campaign Management: Plan and execute marketing campaigns across various channels (email, digital, social, direct mail, etc.), with a focus on account-based marketing (ABM)
- Event Management: Plan and coordinate with business development on participation in and execution of industry events, conferences, trade shows, and webinars.
- Content Strategy: Develop content marketing strategies and oversee the creation of content (blogs, whitepapers, case studies, videos, etc.) and collateral (presentations, brochures, datasheets, etc.).
- Digital Marketing: Manage digital marketing channels such as SEO, SEM, PPC advertising, and social media. Also includes overseeing website design, content, and messaging.
- Budget Management: Develop and manage the marketing budget effectively, ensuring maximum ROI.
- Reporting Analytics: Capture and analyze marketing data in CRM to drive actionable marketing insights around marketing activity and external trends.
- Customer Insights: Work across functions to gather customer feedback and insights to inform marketing strategies and product development.
- Leadership & Team Development: Lead and mentor a team of contractor and/or full-time and contract marketing professionals, fostering a collaborative and creative team environment
- Cross-Functional Collaboration: Work closely with leadership and other departments to align marketing strategies with overall company objectives
- 7 years of marketing experience with a focus on an Account Based Marketing (ABM) strategy in a high-growth environment. Previous agency experience a plus
- 3 years working for a healthcare software business or similar industry experience
- 3 years managing external contractors and/or agencies in executing marketing initiatives
- Proficiency with HubSpot’s Marketing and Content Hubs (All Levels)
- Strong storyteller with excellent written and oral communication skills, and the ability to craft compelling narratives that cater towards different personas within a health plan
- Detail-oriented, self-starter with a strong work ethic and desire to learn and take on new responsibilities
- Position is available remotely
- QCSS is headquartered in Cambridge, MA
- Travel may be required to organize, execute, and attend in-person marketing events and periodic in-person company meetings
- The initial screen will be a 30-minute call
- The first interview will be a 60-minute video call
- The final interview will include presentation of an exercise and be a 90-minute video call
- The final step of the process will be a reference check
Equal Opportunity EmployerQCSS is an Equal Opportunity Employer and strongly supports diversity in the workforce.
About Quality Coding Software SolutionsAt QCSS Health, we are laser-focused on simplifying the complexities of MLTSS service delivery through innovative, data-driven solutions that result in greater cost-efficiencies, more equitable access to care, and improved health outcomes.
Our MissionTo seamlessly integrate domain expertise with technology solutions to make Managed Long Term Services and Supports more successful. We are dedicated to enabling health plans and providers to improve the health outcomes of their vulnerable populations and thrive in a value-based healthcare system.
Our Core ValuesSimplifying Complexity - We know managing cost-effective MLTSS programs can be difficult, but it doesn’t have to be. Our guiding principle is to develop innovative, easy-to-use solutions, designed specifically to meet the unique challenges of running MLTSS programs.
Member-Centric Excellence - We empower MLTSS organizations to deliver exceptional care to their members, placing individual outcomes, health equity, and the quality of care delivered at the forefront of everything we do.
Trust is at our Core - We foster trust by leading with integrity, ethics, and the reliability of our technology. Transparency, genuine listening, and unwavering dedication to fulfilling our commitments are fundamental to how we cultivate strong and meaningful relationships.
Job Summary
Full Time
$119k-156k (estimate)
08/21/2024
09/18/2024
The job skills required for Marketing Manager include Initiative, Leadership, Insight, Digital Marketing, Presentation, Go To Market, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
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Quotes from people on Marketing Manager job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
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Step 3: View the best colleges and universities for Marketing Manager.
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