Ritron, Inc designs, engineers, and manufactures Land Mobile Radio products for a wide variety of markets, industries, and applications. Ritron is a Made In America manufacturer with a go-to-market strategy which includes Resellers, Distributors, OEM, and End Users primarily throughout North America with additional worldwide accounts.

Job Summary:

The Marketing Content Manager participates in the development of the marketing vision and strategy for the company and oversees all aspects of implementation. This role contains the creative side of design and development as well as the operational side of implementation and execution. The role will utilize a variety of marketing platforms to attract new business opportunities, maintain and nurture existing business relationships, and provide tools and resources for the Sales Team.

Responsibilities:

• Manage and execute the existing Marketing Tech Stack platforms and tools which include:

Marketpath CMS, Mailchimp email automation, Hootsuite, Google Analytics/Data Studio/Tag Manager, Social Media platforms, YouTube, Canva, Adobe Suite, and Spiro CRM.

• Manage existing and add to a rich content/editorial calendar that attracts a qualified audience to our owned properties including blog posts, whitepapers, e-books, reports, webinars, infographics, and videos.
• Create and develop printed and digital collateral marketing materials including brochures, advertising, press releases, case studies, and video.
• Create and publish content to Social Media platforms including LinkedIn, Twitter, and Facebook.
• Attract new qualified leads by converting internet and website traffic through call-to-action, landing pages, and lead generation content.
• Establish connections with published media sources (print and digital) to increase visibility with targeted vertical markets
• Optimize marketing automation and lead nurturing processes through email, content, and social media marketing channels.
• Maintain and edit the website with product updates, customer and employee utilization, and SEO optimization.
• Establish closed-loop analytics to understand and track how inbound marketing activity produces leads and as sales nurture those leads to customers.

Requirements:

• BA/BS degree or equivalent work experience.
• 5 years of marketing experience preferred.
• Excellent communicator, storyteller, and creative thinker with an ability to use data to inform decisions and produce relevant content.
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and nurture them into customers.
• Bonus skills: HTML/CSS, Adobe Creative Suite, Photo and Video editing, Graphic Design

Ritron, Inc. is a niche manufacturer and leader in the Wireless Communications industry. Ritron, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type: Full-time

Pay: $45,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person