GENERAL STATEMENT OF DUTIES:

Framingham State University is seeking a talented and motivated marketing professional to help develop and lead the institution's comprehensive, integrated marketing program.

Reporting to the Executive Director of Marketing and Communications, the Marketing Manager leads the development and refinement of comprehensive, segmented marketing plans that incorporate multi-channel messaging across the admission lifecycle. The position oversees the creation, execution, and optimization of marketing channels and mediums including, but not limited to email, social, web, print, and video. The Marketing Manager ensures that all marketing content reflects consistent and timely on-brand messages.

The Marketing Manager works closely with campus constituents to develop a centralized, cohesive marketing effort defining the University's primary messaging and brand and visual identity. This position builds upon the University's strengths to leverage its unique position in higher education.

SUPERVISION RECEIVED:

Position reports to the Executive Director of Marketing and Communications

SUPERVISION EXERCISED:

Print Services Supervisor; Graphic Tech II; Part-time Social Media Contractor

EXAMPLES OF SPECIFIC DUTIES AND RESPONSIBILITIES:

• Work collaboratively within a cross-functional team environment to execute integrated marketing plans designed to drive undergraduate and graduate enrollment goals, support new academic program launches, and raise visibility and awareness of Framingham State University;
• Work closely with the Executive Director of Marketing and Communications and the Chief Enrollment Officer to develop a comprehensive enrollment marketing plan that aligns with both the university's mission and the admissions recruitment calendar;
• Participate in overall strategy setting for Web marketing and content development efforts; and contribute to creative direction of web site for use as a marketing tool;
• Coordinate development of marketing materials in a variety of media and venues to maintain brand identity, and to emphasize key messages and positioning within the higher education market;
• Work closely with campus constituents, including key internal stake holders, to ensure that their respective areas are considered within a comprehensive marketing strategy;
• Devise metrics to determine the effectiveness of marketing approaches, prepare marketing reports and analyses describing progress toward goals, recognize adverse trends, and make appropriate recommendations based on the data;
• Supervise the University's in-house print shop, ensuring that materials produced by offices and departments on campus comply with the University's branding; manage print shop budget;
• Keep abreast of industry dynamics, trends, and opportunities by networking and being proactive about seeking out higher education marketing techniques and strategies;
• Use traditional and digital marketing strategies to increase brand awareness both internally and externally;
• Serve as the liaison with media and advertising vendors;
• Serve on committees as assigned;
• Demonstrate sensitivity to students, faculty, and staff of varying racial, ethnic, religious, gender, cultural, disability, sexual orientation, learning styles and socioeconomic backgrounds;
• Serves as a role model and mentor for students as appropriate;
• Accountable for ensuring that affirmative action, equal opportunity, and diversity are integrally tied to all actions and decisions in areas of responsibility.
• Responsible for reporting to the Equal Opportunity Officer or Title IX Coordinator knowledge or receipt of reports of discrimination, discriminatory harassment, and retaliation from students or other members of the university community.
• Performs other duties as assigned.

WORKING CONDITIONS:

• Occasional weekend and evening work required

MINIMUM QUALIFICATIONS:

• Bachelor's degree required;
• Strong marketing experience and knowledge of current best practices;
• Knowledge of strategic marketing strategies and tactics to recruit high school students, potential transfer students, and adult learners;
• Ability to plan, organize, facilitate and implement multiple projects simultaneously;
• Ability to successfully function under pressure and to meet deadlines;
• Experience as a professional who is adept at managing change, and can build relationships with people from diverse areas of the university and inspire those outside their direct sphere of control;
• Strong oral and written communications skills;
• Comprehensive understanding of public media;
• Team player; ability to work collaboratively with others; good listener;
• Knowledge of and ability to perform all facets of this position as described in the duties segment of this job description.

PREFERRED QUALIFICATIONS:

• Advanced degree preferred
• Five or more years of marketing experience, preferably in higher education
• Understanding of higher education promotion, issues, and decision-making.
• Experience marketing to multi-cultural populations preferred
• Experience in working with and advising people in high-level positions of public visibility.
• Demonstrated ability to manage outside business partners and service providers.

Candidates who are bilingual in English and Spanish or English and Portuguese are strongly encouraged to apply.

This is a full-time, exempt, benefits-eligible position in the Association of Professional Administrators (APA) bargaining unit with a union title of Director. The starting salary range is $80,000-85,000.

Framingham State University conducts criminal history and sexual offender record checks on recommended finalists prior to final employment for all positions.

Framingham State University is an equal opportunity employer.

Members of underrepresented or minoritized groups, women, veterans, persons with disabilities, and all persons committed to equity, diversity, and inclusive excellence are strongly encouraged to apply.