The Marketing Specialist assists or manages projects across core marketing areas. This role is key to helping the entire marketing team execute projects, communication, and campaigns effectively and efficiently.

• Responsible for the distribution of all external and internal corporate communication through various mechanisms, including email, system-generated campaigns, and newsletters.
• Lead sales enablement through the execution of campaigns across multiple channels in partnership with the sales teams.
• Update content across external and customer websites.
• Promote brand awareness through marketing efforts using social media (LinkedIn, Facebook, X (formerly Twitter, etc.)). This includes but is not limited to, social media account management, campaign creation, posts, and monitoring account activities to drive site traffic and engagement.
• Track, analyze, and report on marketing metrics associated with lead generation, content creation, website traffic, and other KPIs.
• Monitor social media groups, trends, tools, and applications, recommending actions and next steps.
• Work with leadership to continually improve campaign awareness and process integration with the Sales and Customer Success teams.
• Document procedures, processes, and workflow and recommendations for continuous improvements in efficiencies.
• Create, distribute, and maintain internal corporate and external presentations.
• Support the event manager as needed for local, internal, and national events.
• Assist human resources and other departments with the execution of surveys.
• Assist as needed with graphic and video editing and customer webinars.
• Other duties as required.