1 Job in Hiawatha, IA
Channel Fusion is Hiring a Marketing Operations Specialist Near Hiawatha, IA
As part of our marketing team, you oversee all aspects of campaigns. You develop a high-level view of our marketing operations and procedures and implement new processes to eliminate inefficiency, improve and optimize program performance, and support overall business objectives.
Responsibilities
- Implement and manage programs in HubSpot and 6sense, key elements of the company’s marketing technology stack.
- Manage and maintain integrations & lead routing in the CRM, optimizing the automation and processes for the marketing and sales team.
- Collaborate cross-functionally to plan and execute integrated marketing campaigns across channels.
- Support the development of effective channel strategies that align with company objectives.
- Measure campaign performance and collaborate with marketing leadership to adjust as needed.
- Provide technical input on program execution options (formats, targeting, etc.) to guide strategy and creative asset development.
- Review and stay up to date on all new tools and technologies in this space. Recommend adjustments to new technologies.
- Champion innovation to evaluate new digital approaches and technologies.
- Bachelor's degree in Marketing, Business, Computer Science or Information Technology, or related field.
- 1 – 5 years of experience in digital marketing and/or digital marketing operations.
- Must have strong working knowledge and hands-on experience with marketing automation and customer relationship management solutions like Hubspot and 6sense, or similar.
- Excellent communication, organizational, project management and critical-thinking skills, and strong attention to detail.
- Experience using a variety of marketing software and technologies as part of an integrated sales and marketing tech stack.
- Knowledgeable in a variety of digital services, including Google ads, Digital display ads and LinkedIn, for example.
- Be familiar with the latest technology & trends in the marketing industry and marketing operations.
- Deep understanding of marketing channels including, paid (Google Ads, Paid Social) and organic (search and social) and a good understanding of the principles of digital marketing (SEO, Paid Media & Analytics)
- Proven ability to work cross-functionally.
- Creative thinker and problem solver.
- A creative mindset, contributing new ideas that overcome challenges.
Job Summary
Full Time
$74k-98k (estimate)
01/11/2024
08/01/2024
channel-fusion.com
Hiawatha, IA
100 - 200
Related Companies
The job skills required for Marketing Operations Specialist include Digital Marketing, Initiative, Email Marketing, Project Management, Leadership, CRM, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Operations Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Operations Specialist. Select any job title you are interested in and start to search job requirements.
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Quotes from people on Marketing Operations Specialist job description and responsibilities
Marketing Operations Specialists define, optimize, and improve marketing automation workflows throughout the stack.
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Marketing Operations Specialists often establish, maintain and scale processes for the execution of marketing campaigns across multiple channels (email, SMS, paid ads).
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They define and develop marketing measurement approach including analytics and reporting.
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Marketing Ops managers oversee a broad nexus of technology, programs, and data.
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Career tips from people on Marketing Operations Specialist jobs
Marketing ops professionals often possess technical and analytical backgrounds — financial analysts, project directors, data scientists, market researchers, analytics developers, certified data analysts.
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Set KPIs for achievements (not just results).
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Continue to get feedback from all collaborators.
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Achieve professional certifications.
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Step 3: View the best colleges and universities for Marketing Operations Specialist.
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