Job Description
Job Title: Marketing Director
Company: Maya Chia
Maya Chia , a dynamic and innovative luxury skincare and haircare company, is seeking a highly skilled Marketing Director who excels in hands-on execution.
Responsibilities:

• Direct and implement marketing and brand strategy , including forecasting, budget management, and KPIs to drive revenue growth, customer loyalty, and customer acquisition.
• Implement and scale Paid Social and Google Adwords strategies , focusing on platforms such as Pinterest, TikTok, Facebook, Instagram, and Google ads.
• Manage all eCommerce activities , including merchandising, on-page SEO optimizations, on-site conversion optimizations, go-to-market eCommerce rollouts, and daily website maintenance.
• Lead and execute marketing initiatives, brand partnerships, and brand awareness campaigns .
• Collaborate closely with the C-suite on product launch strategies and positioning ; conduct competitor market share research and analysis, and develop ongoing marketing funnel strategies for successful launches.
• Develop, implement, and manage email and SMS growth strategies , including automations and campaigns.
• Oversee UX/UI and web design efforts for eCommerce success ; utilize web traffic analytics and heat map technologies to optimize website checkout conversion processes.
• Act as the creative lead in packaging development, branding, and maintaining the overall brand image .
• Co-lead B2B communications with the C-suite to ensure effective brand representation across key retailers .
• Manage all brand and press communication strategies , including influencer and press outreach, seeding, partnerships, and organic social placements.

Experience & Skills:

• Ideal candidate will come with both marketing strategy & execution experience with a beauty, wellness, or similarly related brand (e.g., apparel).
• Past managerial experience preferred as candidate will have direct reports and manage vendor/agency relationships.
• Candidate will work closely with C-suite and should be able to think strategically and operate independently.
• As it stands, this is a remote/hybrid role where the person can work from where they like and come down to Charleston periodically for company visits.
• Maya Chia is committed to fostering an inclusive environment where diversity is celebrated, and all employees feel valued. We encourage interested candidates with a passion for visual storytelling and marketing execution to apply and join our vibrant team.

Maya Chia is an equal opportunity employer , dedicated to creating a workplace that reflects the diversity of our community and clients. We look forward to welcoming talented individuals who share our commitment to excellence and innovation.
How to Apply:
Interested candidates are invited to submit their resume, portfolio, and a cover letter detailing their experience and approach to visual storytelling. Applications should be directed to [Contact Information].
Thank you for considering Maya Chia as your next career destination , where your creativity and hands-on expertise in marketing will be valued and celebrated.