Who We Are: Aluf Plastics is a large manufacturer of trash bags and a wide range of products serving the packaging and container industry. The company comprises two manufacturing facilities, one each in New York and Texas. With over 40 years as a family-owned business, here at Aluf we pride ourselves on delivering a world class customer experience. We are the only bag company to earn the Best Customer Service Award from the ISSA, (International Sanitary Supply Association.) In addition, our company continues to expand aggressively with our state-of-the-art new technology on the production floor. With all this exciting growth, our core values and principles continue to be the same. We produce here in the USA and we treat each and every customer with the greatest appreciation and professionalism. These are our guiding principles and the backbone of our company – they will always remain true.

Why work at Aluf Plastics: We set out to create a company culture that is enjoyable, rewarding, and where there is continuous growth opportunity. Demonstrating dedication, initiative, sound judgment, and a positive demeanor fosters opportunities for career advancement within our company. In return, there are numerous perks and benefits including:

· Competitive Salary

· Performance Based Bonuses

· Healthcare Benefits: Medical, Dental, Vision Plans

· Retirement Savings Plan (401K)

· Life Insurance

· Paid Time Off

Aluf Plastics is seeking a dynamic and experienced Marketing Manager who is responsible for managing all marketing operations of the organization including development, planning, and execution of various marketing programs and advertising initiatives in support of the organization’s growth goals and reputation. The Marketing Manager interprets business objectives and develops successful marketing campaigns from idea to execution. They also ensure that the organization's message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organization’s marketing budget.

Responsibilities:

· Liaison with various areas of the organization to ensure that the objectives and efforts of the marketing department are aligned with the organization’s goals.

· Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.

· Drive the company’s brand strategy.

· Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

· Administer the company’s digital marketing program, including social media, internal website and email campaigns to ensure brand consistency.

· Create copy, source copy, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications.

· Manage marketing distribution channels including website, email, social media, and print.

· Manage online reputation for the agency and individual locations. Generate positive online reviews and respond to reviews.

· Design print ads, flyers, emails, and websites.

· Maximize website performance, track keyword rankings, and implement SEO strategies.

· Approve and track to budget marketing expenditures.

· Set and achieve strategic goals related to advertising and marketing campaign initiatives.

· Understand and guide efforts in graphic design as well as website creation and maintenance.

· Build and manage a network of reliable external agencies and marketing professionals to supply marketing services.

· Conduct market research and stay abreast of competitor positioning.

· Manage co-operative advertising programs with insurance companies.

· Support Sales in new business development initiatives.

· Manage marketing team

Qualifications:

• *Must be willing to work FT ON-SITE*
• Bachelor’s degree in business, marketing, communications, or related field. Master's degree in related field highly desirable.
• 5 years proven experience in a marketing management or similar role.
• Must have experience with driving a brand and be comfortable with social media marketing
• Must be data driven, experience with tracking ROI
• Must have retail experience
• Exceptional knowledge of current marketing techniques and platforms.
• Excellent analytical, leadership, and communication skills.
• Knowledge/experience with HubSpot (CRM)

Aluf Plastics (API Industries) is an equal opportunity employer, dedicated to a policy of non-discrimination in employment, including the hiring process, based on any legally protected characteristic. Legally protected characteristics include race, color, religion, national origin, sex, age, marital status, sexual orientation, disability or veteran status or any other characteristic protected by federal, state, or local law in locations where the company employs individuals.

Aluf Plastics is committed to providing reasonable accommodation to individuals with disabilities. If you have a disability and need assistance applying for a position, please call 845-365-2200 x221 or email humanresources@alufplastics.com. If you need to request a reasonable accommodation to perform the essential functions of the job, email humanresources@alufplastics.com. Any information provided regarding a disability will be kept strictly confidential and will not be shared with anyone involved in making a hiring decision.