Our client is in the process of ramping up their social channels & community outreach on social media platforms and need support in the Pacific Time coverage and expansion across paid & organic.

Ultimately, the goal is to make the channels more social-first, so it’s critical to cover full operating hours accounting for frequent reactive/CM or same-day publishing, and be able to adapt and uphold their creative excellence standards.

Overall Responsibilities:

This role will be split 50/50 between community management and content governance / publishing. You will be responsible for helping to review all requests for social content: evaluating these requests, providing feedback, and uploading & optimizing copy / metadata, as well as helping grow the clients community by monitoring conversation & engaging with UGC & comments, primarily on YT & TikTok, but possibly also Twitter, Instagram.

Top Daily Responsibilities:

• Governance & Publishing (50%)

- Review incoming social content requests from marketing teams, provide feedback based on the rubric and help marketers move through the approval process to final approval

- Uploading and trafficking paid social & YouTube assets, coordinating with media agency to QA/traffic the ads and report performance

- Publishing organic short form and long form videos in addition to community engagement posts

- Basic post production (creating .SRT files, adding captions, light editing, metadata) for short and long form video to optimize the content across platforms

- Tagging all videos in Sprinklr for measurement and reporting

• Community Management (50%):

- Monitor and research consumer & platform conversations, peer brands, industry trends and engage with user-generated content (UGC) and comments in a way that aligns with brand voice and values.

- Implement social media community management tactics & best practices when engaging with users across Google channels.

- Help define and maintain the community management strategy, including methods for engagements, moderation policies, content building, and outreach initiatives.

Required Skills:

• 3-5 years of experience in social media/channel management, community management, social copywriting or a related field for brands/products
• Platform expertise: Deep understanding of TikTok & YouTube is essential, including best practices, formats & engagement tactics
• Organizational skills to organize and publish high volume of content & CM, with high quality results
• Collaborative and able to work well x-functionally
• Deep understanding of social media platforms and creative best practices and formats
• Experience with Sprinklr and native publishing to social media platforms
• Able to work according to Pacific Standard Time (PST)