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Description
Description
We are seeking a highly motivated and detail oriented B2B Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a 4-year degree in Marketing from an accredited institution, along with a minimum of 3 years of experience as a marketing assistant or equivalent role. The B2B Marketing Specialist will be responsible for managing various marketing activities aimed at driving business growth and enhancing brand visibility in the B2B sector.
Website Management and Development:
Oversee the maintenance and development of the company website to ensure it remains up-to-date, user-friendly, and aligned with marketing objectives.
Collaborate with web developers/designers to implement changes and enhancements as needed.
Email Platform Management and Tactical Use:
Experience with Mailchimp email platform
Manage email marketing campaigns from conception to execution, including segmentation, scheduling, and performance tracking.
Utilize email marketing platforms to engage with B2B clients and prospects effectively.
Google Analytics and SEO Management:
Monitor website traffic, analyze data, and provide insights using Google Analytics.
Implement SEO strategies to improve website visibility and search engine rankings.
ERP/PIM Integration:
Collaborate with IT and other departments to integrate ERP (Enterprise Resource Planning) and PIM (Product Information Management) systems to streamline marketing processes and data management.
Social Media Execution:
Develop and implement social media strategies to engage with B2B audiences across relevant platforms.
Create compelling content and manage social media channels to drive brand awareness and lead generation.
Advertising Placement and Management:
Coordinate advertising campaigns across various channels, including online and offline platforms.
Monitor and adjust strategies as needed.
Ecommerce Platform Interface:
Manage interfaces with ecommerce platforms such as Shopify, Amazon, or others to ensure seamless integration and optimal performance.
Collaborate with sales and operations teams to enhance the ecommerce customer experience.
Software Proficiency:
Proficient in Microsoft Office Tools, Canva, and Adobe Acrobat for content creation and management.
Requirements
Organizational Skills:
Highly organized with the ability to manage multiple projects simultaneously and meet deadlines.
Communication Skills:
Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and effectively.
B2B Marketing Experience:
Previous experience in B2B marketing is beneficial, but not required.
Requirements
Full Time
$62k-83k (estimate)
06/10/2024
08/09/2024
The job skills required for Marketing Specialist include Insight, Google Analytics, Communication Skills, Verbal Communication, Microsoft Office, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Specialist positions, which can be used as a reference in future career path planning. As a Marketing Specialist, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Specialist. You can explore the career advancement for a Marketing Specialist below and select your interested title to get hiring information.