Job Description

We are seeking a highly motivated and experienced Social Media Analyst with 2-3 years of experience to join our team. The ideal candidate will have a strong background in analyzing digital marketing metrics, social media performance, and content effectiveness. This role will involve monitoring, analyzing, and optimizing digital and social media efforts with a strong emphasis on data analytics. We are looking for someone who can work on-site at our office 5 days a week.

About us 

GEODNET is deploying GNSS/GPS Reference Stations throughout the world. They are used to provide corrections to GNSS/GPS enabling cm accuracy for projects in construction, agriculture, transportation, and a growing number of applications. This accuracy is essential for greater efficiency in the use of the world’s resources. Currently, more than 7000 stations are online and visible at https://console.geodnet.com/map. 

Responsibilities

• Track and interpret social media performance metrics, identifying trends, patterns, and opportunities for improvement. 
• Analyze website traffic and search engine performance to identify areas for improvement and optimization. 
• Conduct competitive analysis to benchmark performance and identify best practices in the industry. 
• Utilize digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn, Twitter, Discord, Reddit, and various other platforms to gather and interpret data. 
• Plan, execute, and optimize digital marketing campaigns and social media campaigns across multiple channels to enhance brand visibility, user engagement, and achieve business objectives. 
• Monitor and optimize website content and structure to improve organic search visibility and rankings on search engine results pages (SERPs). 
• Help manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others to drive traffic, leads, and conversions. 
• Track and analyze key performance metrics across all digital marketing channels and social media platforms, providing regular reports and insights to stakeholders to inform decision-making and optimization efforts. 

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Data Analytics, Information Systems, or related field. 
• 2-3 years of experience as a Social Media Analyst or in a similar role, with a proven track record of data-driven analysis and optimization. 
• In-depth understanding of digital marketing channels, tactics, and strategies, including SEO, SEM, social media, email marketing, and content marketing. 
• Proficiency in digital marketing analytics tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation software. 
• Excellent reporting skills with the ability to present data and insights clearly and concisely. 
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines. 
• Pluses include certifications in Digital Marketing, Google Analytics, HubSpot, and social media management platforms. 

Benefits

• 3 Weeks PTO 
• Paid Holidays 
• Retirement matching 
• Healthcare, Vision, and Dental benefits 
• And more