How you will contribute:

As the Social Media Specialist, you are a valued member of the Communications Department, responsible for maintaining our social media platforms and developing campaigns to promote good community engagement, enhance the visibility of our brand, promote the Museum’s collections and promote various museum initiatives such as the Museum's exhibits, activities, and events. You oversee the Museum's social media community serving as the liaison between the Museum and its social media audience, preparing and posting organic and paid social content, monitoring social media platforms for comments, and helping to develop and maintain the content calendar. You report to the Executive Director and work closely with the Communications team on various small and large projects. You also oversee capturing of social media analytics to support analysis and reporting activities.

Your background and experience:

• Demonstrated experience in using and creating content and paid social media campaigns in a business setting for social media channels such as Meta platforms (Facebook, Instagram), X (Formerly Twitter), LinkedIn, YouTube, Threads, Pinterest, and TikTok
• Strong short-form video production skills
• Proven verbal and written communications skills
• Ability to interact with consumers online and in person, answering questions and facilitating discussion while representing the Museum professionally
• Demonstrated experience with social media metrics, reporting and analytics
• Demonstrated ability to multi-task and be extremely organized and detail-oriented
• Demonstrated relationship-builder who is able to partner cross-functionally and work collaboratively with various levels of the organization
• Proficiency with Adobe Suite (Rush, Premiere, Illustrator, InDesign)
• Experience with Premiere, CapCut, and/or in-app tools

Two to four (2-4) years of experience in social media and marketing. Bachelor’s degree or equivalent combination of education and experience. Art history or museum experience is a plus. Cultural competency to collaborate and coordinate with individuals from diverse backgrounds.

This full-time exempt (hourly) hybrid position is 37.5 hours per week. Benefits include health insurance, accrued paid time off (sick, vacation, personal and holiday pay), a discount in the Bookshop, professional development opportunities including access to The Carle’s education workshops, plus free admission to many cultural institutions throughout New England.

Hourly rate range: $20 to $24 per hour based on experience.

See carlemuseum.org/jobs for full details and to apply. The Carle acknowledges that competitive candidates may not meet all the experience requirements 100%. We encourage you to apply if any of these job requirements describe you.

For priority consideration apply by July 10, 2024. Applications received after that are not guaranteed to be included for consideration for this position.

All applicants MUST complete the museum's online employment application found here: carlemuseum.org/jobapplication

If you need an accessible accommodation, have a question regarding available accommodations, or if you need this application in an alternative format to successfully submit your candidacy, please contact hr@carlemuseum.org.

About The Carle

The Eric Carle Museum of Picture Book Art opened its doors in Amherst, Massachusetts 20 years ago with a bold but simple vision: to ensure that picture-book art is celebrated around the world. Both as an institution and as a team of museum professionals, The Carle is committed to diversity, equity, accessibility, and inclusion. We bring those values to our exhibitions, programs, partnerships, and organizational culture.

Job Type: Full-time

Benefits:

• Employee discount
• Flexible spending account
• Health insurance
• Paid time off
• Retirement plan

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• websites, social media, and email marketing: 3 years (Preferred)

Ability to Relocate:

• Amherst, MA 01002: Relocate before starting work (Required)

Work Location: In person