Overview

The Marketing Campaign Specialist is pivotal in driving the success of our marketing efforts. This role involves strategic implementation of campaigns to boost product awareness and user acquisition through downloads and registrations. The specialist will also be responsible for clearly communicating the campaign's objectives and the core messages of our products to target audiences.

Responsibilities

• Boosting User Acquisition
• Develop and implement strategies to increase the number of first-time users downloading and registering for our product.
• Collaborate with analytics teams to monitor performance metrics and optimize campaigns for maximum conversion.
• Coordinate with tech teams to ensure the seamless functionality of tracking tools across all campaign channels.
• Communicating Value and Vision
• Craft clear and persuasive messaging for various marketing campaigns that align with our brand voice and business objectives.
• Educate both internal stakeholders (sales, customer service, etc.) and external audiences (potential users, media, etc.) about the benefits and features of our products.
• Create informative and engaging content, including presentations, fact sheets, and digital content, to support campaign objectives and enhance audience understanding.

Requirements

• No prerequisites required: Entry-level candidates are welcome. What matters most is your drive and potential.
• Hardworking: Commitment to achieving excellence in campaign execution and results.
• Willingness to Learn: Stay updated with the latest marketing strategies and industry trends. We value continuous learning and curiosity.
• Eager to Learn: A proactive approach to gaining new skills and knowledge.
• Willingness to Put in Extra Hours: Availability to work beyond traditional hours during critical campaign phases to ensure success.

Professional Development Opportunities

• Access to workshops, seminars, and courses related to marketing and digital analytics.
• Regular training sessions with industry experts to stay ahead of market trends.
• Opportunities to attend national marketing conferences to expand professional network and skill set.

Job Types: Contract, Internship

Pay: $67,326.00 - $73,063.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 4 hour shift

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Davis, CA (Preferred)

Ability to Relocate:

• Davis, CA: Relocate before starting work (Required)

Work Location: In person