For over 30 years, the Kentucky Lottery has earned more than $6.8 billion for the Commonwealth of Kentucky. Our mission is fueling imagination and funding education for all Kentuckians. For nearly two decades, the largest chunk of proceeds – over $5 billion, has gone to funding programs to help Kentucky students stay home and attend college. We have continued to break records – earning over $1 billion in sales every fiscal year since ‘17 to continue to support these important programs.

As a company that was voted Best Places to Work for 4 consecutive years (2021-2024) , our team and company values are what makes the difference to college students all across Kentucky.

The Kentucky Lottery’s Core Values :

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility – We are a good corporate citizen, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team.

JOB SUMMARY

The Sr. Marketing Specialist – Research & Digital UX provides strategic, analytical, and project management leadership for Sales and Marketing initiatives. Assists in developing actionable business intelligence to develop product and marketing strategies for the Kentucky Lottery Corporation’s (KLC’s) corporate account partners based on user experience research, product design, and analytics. Communicates effectively, collaborates with diverse groups, and utilizes research techniques to inform product decisions.

“This position may be filled at a lower level depending on the experience and skill level of the selected candidate.”

ESSENTIAL DUTIES/RESPONSIBILITIES

• Assists Director of Market Research Strategies in design and execution of both quantitative and qualitative research studies. Defines project scope, objectives, and deliverables, designs the research instrument and analysis, and develops actionable recommendations from the detailed findings.

• Works directly with Director of Digital Product and Director of Strategic Marketing to facilitate digital research functions, including player surveys, focus groups, AB advertising testing, and/or segmentation work.

• Serves as main point of contact with standing Kentucky Lottery Fun Club Player Panel, including ongoing recruitment and retention.

• Works with Director of Market Research Strategies and KLC’s Information Technology (IT) Department in maintenance of databases for various purposes including forecasting, sales performance, game indexing, coupon redemption, and management of Sales and Retailer incentive programs. Gathers data and provides comprehensive reports of information.

• Anticipates information and insight needs of the Sales and Marketing Departments and any special requests from KLC Senior Management.

• Aids KLC team members in sourcing and summarizing information needed to make informed decisions on design, promotion, and sale of lottery products.

• Assists Director of Market Research Strategies in the execution and reporting of consumer data and information. Performs other duties and responsibilities as assigned.

KNOWLEDGE/SKILLS/EXPERIENCE

• Bachelor’s degree in Business, Marketing, or related Social Science required; related experience may be substituted in lieu of a degree.
• Minimum three years’ experience in marketing or research required.
• Experience with survey application software & query systems required.
• Digital Marketing or UX experience highly preferred.
• Experience in online and offline research methodologies preferred.
• Must be comfortable presenting research findings to Senior Management, Board of Directors, and field staff as needed.
• Working knowledge of PC and exceptional skills in Microsoft Office Suite – especially Excel and PowerPoint.
• Microsoft BI experience preferred.
• Knowledge of basic statistics used in business settings.
• Experience and knowledge of qualitative and quantitative sampling techniques.
• Knowledge or experience in the lottery industry a plus.

CORE VALUES

Must be able to exhibit the KLC’s core values:

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility – We are good corporate citizens, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

WORKING CONDITIONS

• Office/Hybrid environment in accordance with KLC policies.
• Travel – 10% or less.

PHYSICAL REQUIREMENTS

• Ability to lift up to 15 pounds: Occasionally
• Standing or sitting: Continuously
• Moving: Occasionally
• Reaching, writing, fingering, typing: Continuously
• Talking and hearing: Continuously
• Seeing: must be able to read reports and use a computer: Continuously
• Sitting for long periods of time: Continuously

BENEFITS

We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which the company contributes a portion of your base pay.

We will only contact candidates who match the qualifications for this role and who are selected for the next steps in the talent acquisition process.

Salary Range: $59,160-$88,740 . Placement within the salary range is determined based on years of directly relatable experience for the position.

The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences.

The Kentucky Lottery Corporation is committed to the full inclusion of all qualified individuals through all aspects of employment, and will provide reasonable accommodations, upon request, to assist with the job application or interview process, or performing the essential functions of a job. If a reasonable accommodation is needed, please contact Human Resources.