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Description:
We have a new opening for a Marketing Analytics Manager at SHC. The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across business units including clinical service lines, insurance products, and brand initiatives and ensure all marketing programs have necessary plans in place. The marketing analytics manager will serve as the main point of contact for the majority of internal marketing reporting requests. This role will help address the challenges of understanding marketing effectiveness, return on investment, outreach strategy and marketing channel effectiveness as well as build strong relationships with the marketing team. The marketing analytics manager will primarily work with the service line marketing, digital experience, content and creative teams. Responsible for developing structured 360 analytics plans in partnership with our strategy, media, client engagement, and web analytics teams to ensure reports/dashboards deliver against the needs of our internal/external partners. Ensure 360 analytics plans include end-to-end focus tying marketing activity to key financial, capacity, and brand health KPIs to inform decision-making. Define distribution and communication plan for alignment and dissemination of reporting deliverables. Identify opportunities for testing & experimentation to be integrated into marketing programs, and develop test plans to increase program performance. Identify opportunities to further enhance the holistic marketing program reports/dashboards in partnership with the web analytics team. Leverage analytics models such as marketing mix and attribution to support decision-making. Analysis areas include (but not limited to) audience segmentation, lifetime value, engagement, and return on investment. Support the translation of existing report requirements into workable report templates and manage the transition of existing reporting from manual analytics process to integrated marketing analytics tools such as Tableau, Qlik etc. with support from the Director of Analytics. Define workflows and report views in an integrated marketing analytics tool to ensure self-service automated reporting meets the requirements of internal marketing stakeholders. Ensure internal marketing stakeholders have proper onboarding/training on how to leverage self-service automated reporting; define and keep up-to-date onboarding program for marketing reporting for new department hires. Manage automated reports/dashboards within integrated marketing analytics tool on-going basis, develop new dashboards as needed, and identify gaps in our marketing funnel and surface opportunities This role will support the Director of Analytics in the development of a long-term marketing analytics roadmap. MINIMUM QUALIFICATIONS Education Qualifications Bachelor's degree in a work-related field/discipline from an accredited college or university. Experience 7 years of progressive responsibility and directly related work experience.
Skills:
tableau, adobe analytics, google analytics, reporting, marketing analytics, dashboard, qlik, data
Top Skills Details:
tableau,adobe analytics,google analytics,reporting,marketing analytics,dashboard
Additional Skills & Qualifications:
Able to prioritize a large number of competing initiatives, multi-task, and drive multiple projects simultaneously Experience working with statistical concepts, attribution & marketing mix methodologies Experience working with and developing frameworks to streamline workflows Adept at navigating a large, complex organization Excellent oral and written communication skills Strong understanding of online and offline advertising Highly skilled analytical thinker Expert in A/B test design Expert in designing reports in tools like PPT that are easy to digest Proficiency in using analytics tools including Adobe Analytics, Google Analytics/Tag Manager, other Google products, Tableau or other business intelligence and visualization tools Attention to detail
Experience Level:
Expert Level
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Full Time
$138k-180k (estimate)
06/21/2024
07/04/2024
teksystems.com
HANOVER, MD
1,000 - 3,000
1983
Private
JAY ALVATHER
$3B - $5B
Business Services
TEKsystems is an IT consulting firm that offers DevOps, cloud enablement, data analytics and cybersecurity services to businesses.
The following is the career advancement route for Marketing Analytics Manager positions, which can be used as a reference in future career path planning. As a Marketing Analytics Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Analytics Manager. You can explore the career advancement for a Marketing Analytics Manager below and select your interested title to get hiring information.