We are currently looking for a Regional Director of Marketing to add to our growing organization and provide leadership to 11 senior living communities in WI, IA, and MN. The ideal candidate will have a proven track record with at least 5 years experience as a marketing professional in the areas of social media, Google analytics, website, advertising, media, communications, and event planning.

ESSENTIAL FUNCTIONS:

• Coordinates and develops our strategic marketing plan that will identify short and long term marketing tactics and strategies complete with measurable goals and objectives.
• Establish and maintain a positive community reputation through involvement with external organizations as determined by the Strategic Marketing Plan.
• Facilitates Marketing Meetings.
• Manage website.
• Plan marketing events.
• Drive improvement in our Google analytics
• Analyzes the market on a continual basis utilizing market intelligence data to make the necessary changes to the facility’s SMP as needed.
• Communicates market changes and census development barriers.
• Assist and develop with sales and marketing team a growing base of referral sources leading to a consistent flow of inquiries resulting in admission and revenue growth.
• Sets steps to conversion to meet and exceed necessary conversion ratio to ensure admission volume supports the center’s census needs.
• Ensures our communities comply with all laws and regulations.

OTHER DUTIES:

• Performs other duties as assigned and consistent with level of preparation and experience.
• Participates in facility programs as appropriate.
• Participates in committees as assigned.
• Speaks to outside groups to provide information regarding the nursing facility and its services.
• Participates in coordinating Internal Marketing events and employee engagement activities.

MINIMUM QUALIFICATIONS:

• Education: Bachelor’s degree in Marketing or related field preferred.
• Experience: 5 years as a marketing professional
• 2 years of experience managing a team.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)
• Leadership: 2 years (Preferred)

Work Location: In person