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Sparks Group is Hiring a Remote Marketing Data Analyst
Job Details
We're looking for a Marketing Data Analyst to join a well-established and world-renowned Association. This will be long-term, fully remote opportunity. As a Marketing Data Analyst, you will be responsible for processing and analyzing marketing data to help improve the efficiency and effectiveness of the marketing program. This role involves working closely with the core product marketing teams, as well as Centers of Excellence team to track performance metrics, identify trends, develop advanced segmentation models, and provide insights that will guide strategic decisions.
Marketing Data Analyst Responsibilities:
- Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.
- Develop and maintain dashboards and reports that provide actionable insights to the marketing team.
- Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.
- Undertake project-specific analyses to determine business value and impact.
- Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.
- Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.
- Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups and integrate into core marketing platforms.
- Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.
- Bachelor's degree in Analytics, Statistics, Computer Science, or a related field.
- Proven experience of over 5 years in marketing analytics, data analysis, or a related field.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Familiarity with common marketing platforms and datasets.
- CRM software and database management.
- Working knowledge of programming languages for data analysis (e.g. R, Python, or SQL).
- Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik.
- Ability to work with large and complex datasets.
- Ability to quickly understand data systems, data connections and architecture.
- Experience operating within enterprise data repositories and advising on optimization strategies for marketing data.
- Experience working with marketing systems including, but not limited to, marketing automation, website tracking, advertising, social media.
- Solid track record on providing valuable insights to answer business questions an uncover value.
- Ability to work across departments and data teams to identify and assimilate multiple data sources into meaningful insights.
- Able to present findings and insights to stakeholders at all levels of the business in a clear and actionable manner, including using visualizations.
Sparks Group has been named to Inavero's Best of Staffing Lists for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.
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This job is Fully Remote.
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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
Job Summary
Full Time
$78k-102k (estimate)
05/05/2024
07/04/2024
wearesparks.com
LEXINGTON, MA
500 - 1,000
1919
ANDREW CHANGE
<$5M
Related Companies
About Sparks Group
People forget names, dates and places, but they always remember how you made them feel. Sparks designs brand experiences that leave lasting impressions. We listen to your needs, learn about your audience and uncover the connections in between. We find the little details that people love about your brand, and then we innovate and create around them. Whatever your needs, Sparks will help you build undeniable moments that move people, get them thinking or simply bring smiles to their faces. The result? A meaningful live + digital experience that your audience will never forget. Trade show exhibi ...
ts and expo floors Proprietary events and meetings Media and thought leader events Brand activations and sponsorships Digital engagements Executive, corporate and brand experience centers Retail experiences And everything else! Learn more at wearesparks.com
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The job skills required for Marketing Data Analyst include Insight, SQL, Data Analysis, KPI, Attention to Detail, Marketing Analytics, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Data Analyst. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Data Analyst. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Data Analyst positions, which can be used as a reference in future career path planning. As a Marketing Data Analyst, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Data Analyst. You can explore the career advancement for a Marketing Data Analyst below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Data Analyst, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Data Analyst for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Data Analyst job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
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Knowledge of Programming Languages.
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Knowledge of Data Engineering Tools.
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Get familiar with the fundamentals.
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Transform data to solve a specific problem.
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Step 3: View the best colleges and universities for Marketing Data Analyst.
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