SEO, SEM and ABM are the lifeblood powering digital campaigns. We’re looking for a growth-minded, proven Digital Marketing Analyst (DMA) who can drive volume through our Marketing funnel by ensuring we are powering the right messages, through the right digital channels at the right time. If you’re passionate about keywords, metrics and slaying results, we want you on the team! Pro tip: Our future DMA will have clear KPIs on their resume demonstrating how they grew leads and/or revenue (efficiently) in a prior role.

SMA and the Problems You'll Solve

Born of NASA, and successful for over 40 years, SMA Technologies is the leading provider of automation in the FinServ space. As we grow, we are looking for a competitive, tenacious and collaborative Digital Marketing pro to propel our company growth.

Reporting to our Marketing Director the Digital Marketing Analyst is an essential member of SMA’s revenue generating team. In this role, you will be pivotal in taking our digital strategy to the next level. If you love green field opportunities and are fueled by growth, we want you on our team!

How You'll Get There

In your first month, you will onboard, get up to speed, and immerse yourself in our digital strategy to gain deep understanding of our programs. At 30 days, you will be expected to have:

• Become deeply engaged with our revenue marketing plan and platforms in order to learn what levers you have at your disposal to drive change, as well as address any holes to fill in order to drive results. This includes, but is not limited to:

• Google Ads

• Microsoft Bing

• RollWorks (Account Based Marketing paid advertising platform)

• Google Search Console

• Moz

• Jumped in lickity split to meet and learn from your skilled, savvy, enthusiastic teammates / subject matter experts. During your initial onboarding, you will gain deeper insights into what is working, what’s not, and where we need to improve our SEO and SEM strategy.

• Inserted yourself into the campaign planning process to ensure our messaging themes are carried throughout our digital presence to drive new, qualified visitors to the website to ultimately drive a higher quantity of Marketing Qualified Leads (MQLs) through the pipeline.

• Have reviewed all platforms (GA4, Search Console, SEMRush, PageSense, to name a few) strategies and gained insight into our buyer journey and are beginning to adjust increase impression share, click thru rates and conversions, all while making our spend more efficient.

In your first 3 months, you will have demonstrated the ability to turn ad spend into pipeline growth as driven by your highest ranked digital roadmap initiatives. At 90 days you will be expected to have:

• Made numerous changes in the platforms to drive increased efficiency to our inbound program.

• Provided reliable, impactful digital marketing support to our campaigns to hit MQL and SQL targets delivered from our paid advertising channels.

• Began testing to reveal critical insights on what helps propel prospects down their automation journey.

• Setting and running key collaboration meetings to ensure SEO initiatives are turned from ideas to traffic. Including, but not limited to:

• Funneling strong keywords to the Content Team to turn into traffic magnets

• Collaborating with the Web Manager to align on key technical objectives to ensure ranking capabilities

• Partnering with eComm Manager to help identify new, impactful areas of growth

In your first 6 months, you will have delivered measurable pipeline growth through all digital channels. At 180 days in, you will be expected to have:

• Embraced and optimized all processes around digital ad creation, technical SEO implementation and content catalysts and optimizers that enable you to work quickly and seamlessly with the team.

• Increased Google and Bing’s organic traffic, and well on your way to further keyword expansion and optimization.

• Continued to hit quarterly targets of leads, MQLs and SQLs from our paid digital channels, including, but not limited to: Google Ads, Bing, RollWorks and LinkedIn.

• Identify, define and execute new initiatives to drive customer acquisition and expansion opportunities.

Competencies – What We’re Looking For

Results and Metrics Oriented: You’re a strong believer that what gets measured, moves. You understand the sales funnel and how digital marketing can help drive growth at each layer by marrying the right messaging with the right tactics. You don’t believe in gut feelings, you believe in proven, data driven results.

Fueled by Learning: You love drinking from the firehouse and finding new, innovative and more efficient ways to level up your digital marketing skills. You know SEO and SEM changes on a dime and are fueled by staying up to date on best practice tips and tricks to keep SMA ahead of the curve. You have your proven watering holes that fuel your ability to drive a time-tested roadmap.

Detail Orientated: Decimals matter and you live and breathe character counts. You have a strong history of effectively managing digital advertising platforms without issue. You believe in measuring twice and cutting once, because the smallest error can compromise our reputation, our spend and overall strategy tremendously.

Opinionated: Your rich digital experience has helped shape your opinion of what works and what doesn’t and you aren’t afraid to share and leverage your ideas. You know the quirks and shortcuts of all the critical platforms and are a pro at navigating proper usage of each.

Growth Minded: You are a team player that loves and understands hyper growth culture and how to get the right inputs to drive aggressive results. You are a seeker of challenges, never quit, like to move quickly, and aren't afraid to roll your sleeves up and get into the details.

Master of Efficiency: You’re known for working smarter – not harder. You love a good spreadsheet template to speed you up and know how to make good use of an hour.

Thrifty: You understand the value of a dollar and put every penny of your digital ad budget to good use. You know how to ante up where we can drive results, know when / how much to spend to get clear results when testing, and most importantly – you don’t waste money when you know we aren’t getting results.

What’s in it for you?

At SMA, we pride ourselves on ensuring that our employees are taken care of and that you have what you need to succeed in and out of work. In addition to competitive compensation, we provide:

• A remote first environment - work anywhere you'd like in the 48 contiguous U.S.
• All the gear you need to be successful, including your choice of Mac or Dell Laptop, $100/month phone internet reimbursement, monitors, and gear to get yourself started plus a one-time $250 stipend to purchase any extras.
• 100% Company paid health, dental, vision, LTD, AD&D, and basic life insurance for you and your immediate family, plus a $1,800 per year company funded HSA account, plus paid parental leave.
• Flexible PTO and flexible working hours to accommodate a great work/life balance.
• Wellness days to relax and recharge
• $2,500 annual Professional Development stipend to help you develop your skills.

How We Work – Our Core Values

Eager to Win - Our passion comes from a deep caring for the success of our employees, clients, and partners both personally and professionally. Every employee is expected to "own it" by taking the lead and seeing initiatives through from start to finish.

Collaborative – We win when we work as a team. SMA’s best people approach their work with a spirit of helpfulness and inclusion. We seek out opportunities to team with each other, leverage each other’s expertise, and lend a hand whenever we can.

Tenacious - We are scrappy, determined, resourceful, and relentless in our approach to serve our clients and partners. We are willing to fight for what is right and are proactive in seeking solutions. We are tenacious and will not quit.

Work Environment and Physical Requirements

Work primarily in a climate-controlled environment with minimal safety/health hazard potential. High level of stress. Sedentary, sitting, walking, infrequent lifting (overhead, waist level) from floor, bending, frequent near vision use for reading and computer use.

Physical Activity Frequency

1. Sitting 90%
2. Walking 10%
3. Crouching/Bending/Stooping 1%
4. Reaching 1%
5. Grasping 1%
6. Pushing/Pulling 1%
7. Near Vision 80%
8. Far Vision 20%
9. Hearing 100%
10. Speaking 85%
11. Lifting/Carrying - up to 10 lbs 1%
12. Lifting/Carrying - up to 25 lbs 1%
13. Lifting/Carrying - up to 50 lbs 0%
14. Lifting/Carrying - up to 100 lbs 0%

AAP/EEO

Unisoft International, Inc. dba Software Management Associates provides Equal Employment Opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, genetics, or veteran status. This policy applies to all terms and conditions of employment including recruiting, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 281-348-9606 or recruiting@smatechnologies.com for assistance.