About the Role

In this role you will develop a strategic plan to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.

What You'll Do

• Plan, implement, and execute successful marketing programs (including brand strategic planning, pricing, promotion)
• Contribute and help drive the annual brand planning process
• Set brand planning calendar, coordinates cross functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
• Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles

Who You Are

• Sharp analytical skills and great attention to detail
• Possess a strong understanding of trends and an ability to quickly respond to customers shopping trends
• Creativity and an ability to produce innovative and original ideas
• Ability to work in and drive a dynamic and fast paced team, and pivot as needed
• Ability to manage and allocate budgets is a key requirement
• Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions