The Manager, CRM, and Retention, plays an essential role on the digital marketing team and is responsible for planning and execution of retention programs with a focus on email and SMS. The ideal candidate is a data-driven, tech-savvy, detail-oriented, creative problem solver and has a proven track record in driving success in email and SMS channels.  This is a temporary assignment lasting 5-7 months. 

RESPONSIBILITIES:

• Manage best-in-class CRM email and SMS marketing programs. Responsible for planning, and executing marketing campaigns such as broadcast, subscription, loyalty, and lifecycle customer-triggered journeys to increase subscriber growth, and revenue, and maximize customer lifetime value.
• Develop and execute customer segmentation and audience strategies leveraging customer data and CRM tools. Create personalized marketing initiatives at each stage of the customer lifecycle to increase retention, incentivize repeat purchases, and reduce churn.
• Develop and build experimentation initiatives (A/B testing). Unlock insights, and opportunities and deploy learnings to continually improve the program.
• Utilize data analytics tools to extract actionable insights, measure campaign performance, and inform decision-making. Present results and propose go-forward plans. Employ a data-driven approach to optimize marketing strategies and improve KPIs and retention.
• Partner with creative team to develop compelling content and targeted messaging to nurture relationships with current and potential customers, and drive conversion. Ensure accuracy, quality and brand consistency in communication and champion best practices.
• Manage end-to-end project workflow for email and SMS communications and ensure all programs are executed seamlessly, efficiently and on-time. Build and execute emails and text messages. Q&A content & links prior to campaign sends. Traffick campaign assets internally and to partners.
• Manage CRM calendars, timelines and maintain updates.
• Develop competitive research, especially as it relates to marketing effectiveness, creativity, messaging, segmentation, and campaign optimization.
• Collaborate and partner with cross-functional teams (ie: Creative, Web Product, Consumer Engagement, Global Marketing, Analytics) on key initiatives to ensure campaign success.

REQUIREMENTS/QUALIFICATIONS:

• Minimum 5 years of hands-on experience in CRM/email marketing and direct experience with email marketing platform Klaviyo, integration experience preferred.
• Experience in the e-commerce space with known consumer brands (beauty, wellness or fashion industry a plus).
• Proven experience developing and building customer-triggered journeys. Working knowledge of email and SMS best practices, deliverability, CAN-SPAM legislation, and success metrics.
• Strong analytical and communication skills. Experience improving retention and interpreting data and deriving actionable insights.
• Results-oriented and a self-starter. You love to exceed set goals and take on new projects.
• Exceptional organizational and time management skills. You can juggle multiple ongoing priorities at the same time and quick to pivot as things change in real-time.
• Experience with analytics, CRM software and digital management tools (e.g., Google Analytics, Klaviyo).
• Bachelor’s degree in Marketing, Business, or Communication 
• Spread wellness and positive vibes through being a team player who is collaborative, positive, and proactive with a constructive attitude towards problem-solving

WHAT WE OFFER:

• Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program

This position is based in our El Segundo, CA headquarters, which is currently 40% hybrid onsite/remote work. The expected base salary for this position is $100,000-$115,000, the exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. In addition to base salary, Murad offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, paid holidays, vacation time, and more. 

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