Intern (Corporate Communications)

This role focuses on training and implementing a generative AI model, like GPT, to extract actionable insights from historical social media data. By automating content analysis and performance prediction, this initiative will enable data-driven decision-making in crafting impactful communications strategies.

Key Objectives:
Analyse existing social media data to identify trends and performance patterns.
Train and customise a GPT model using the organisation?s social media data to predict post engagement and performance.
Identify and/or refine use cases for generative AI in corporate communications, such as audience engagement and campaign personalisation.
Develop workflows that incorporate generative AI tools in support of content creation and processes.
Evaluate the effectiveness of generative AI interventions in improving communication reach and impact.

Requirements:
Currently enrolled in Computer Science, Artificial Intelligence, Data Analytics, Marketing, or a related field.
Strong understanding of machine learning and AI technologies, particularly generative AI (e.g., GPT), and their applications in marketing an consumer interactions.
Experienced with data preprocessing and analysis tools like Python, R, or similar platforms.
Knowledge of marketing and communications principles is a useful bonus.
The above eligibility criteria are not exhaustive. A*STAR may include additional selection criteria based on its prevailing recruitment policies. These policies may be amended from time to time without notice. We regret that only shortlisted candidates will be notified.
Type of Employment : Internship
Work Location : Fusionopolis