Manager, Omni-Channel Marketing

Purpose & Overall Relevance for the Organization: To increase brand desire through connecting channels to consumers via a compelling range of product at point of sale. This includes developing detailed omnichannel marketing strategies and plans for the country across all channels (Own Retail, Wholesale and eComm) communication. This entails the following key responsibilities: Key Responsibilities:

Primary

• Category Management (Range, Net Sales Forecast-Value/Volume)Providing market insights, influencing product range and pricing strategies (pre-season & in-season)Coordination with SEA Category managers on country directionGatekeeping product go-to-market details; launch dates, shifts, pricing etc.Align with local Channel leads and with the SEAPAC CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)Participate in the planning of account marketing plans related to product launches (including campaign door lists)Monitor the category financial targets & drive the category forecasting process in co-operation with the local channel teams (Retail, Franchise, Sales, eComm) & Finance to provie updates on key financials quarterly. Key updates include net sales, margins, sell through, stock turn, market shareMonitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target
• Guiding Country Range and DistributionDefine the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on Area directionDrive best in class range roll out plans, brand range execution and World Class Supply Chain business model implementation at local level with stakeholders (Channel teams and other Marketing functions)Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendationsMonitor PLC list to ensure each category’s pricing structure is protected
• Be the key driver of an efficient End-To-End (E2E) Go-To-Market (GTM) processDrive the E2E/Go-To-Market process & regularly monitor to ensure compliance to the set range distribution channel guidelinesSupport Customer meetings (i.e pre-lines, sell-in etc) by finalizing by Channel Segmentation guidelines, providing a comprehensive sell-in package/recommendation to drive local business needsLead the trade meeting preparation by coordinating and finalizing sell-in package presentations, cataloguesProvide local Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space in a timely mannerManage in-country sample management process
• In-Depth Understanding of Consumers and CompetitorsPossess an understanding of the Brand’s position in the market versus competitor(s), the consumer, trends and customer needs for the local marketMonitor Market Trends and Competitor Activities to identify opportunities and gaps that would develop/support local market growth
• Team & Self Development- Constant evaluation to develop individual and team performance- Consistently look for challenges and opportunities to improve business- Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management
  
  

Compliances:To observe both global and local policies and procedures in all dealingsSupport HUB (SEA) changes and directionsPerform other tasks that may be assigned from time to time

Secondary:Assist key stakeholders to ensure compliance to range and channel guidelines, as well as to ensure the smooth operations of the local business in its dynamic business environmentAd-hoc range analysis (as needed)s

Key Relationships:Internal: Local Marketing team, Channel teams, Area Category Management; SEA Senior Planner and Forecaster; Area Brand Communications, Area Marketing and Operations; Subsidiary Sales & RetailExternal: Account Customers / Vendors

Knowledge, Skills and Abilities: Manage business, processes and projectsStrong business acumenResult orientedManage & Develop PeopleInfluence OthersAnalysis and Problem SolvingPlanning and OrganizingManage Relationship and DiversityLearning and Self DevelopmentProject management skills

Professional background/ Experience:Functional: At least 3-4 years of marketing management experience with a recognized top tier brand, with at least 2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel when necessaryIndustry: Preferably in retail/apparel/fashionExposure: Sports, fashionEducation: Degree in Business/Marketing Management

IT:Outlook: IntermediateWord: AdvancedExcel: AdvancedPowerpoint: AdvancedLanguage Skills:English: Fluent

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