MARKETING DIRECTOR

Job advertisement- Marketing Director

Key Responsibilities:

• Responsible in the development and execution of integrated marketing strategies that align with company goals, ensuring consistent messaging across all platforms.
• Drive the brand’s positioning, voice, and messaging to ensure brand consistency and enhanced recognition.
• Conduct thorough market research to do market analysis to understand customer needs, trends, and competitor activities to inform strategic decisions.
• Lead the design and execution of innovative, high-impact campaigns that deliver measurable results.
• Work closely with sales, product, and other department to ensure alignment of marketing initiatives with business objectives.
• Manage and mentor a high-performing marketing team, fostering collaboration, creativity, and growth.
• Analyse marketing data and metrics to track performance, measure ROI, and optimize future campaigns analysis to identify new trends, customer insights, and competitive positioning, using data to inform decision-making and uncover new opportunities for growth.
• Responsible the marketing budget, ensuring efficient allocation of resources and achieving maximum impact with available funds.
• Develop long-term plans to increase brand awareness, customer loyalty, and market penetration.
• Manage, mentor, and inspire the marketing team, fostering a collaborative and high-performance environment.
• Review customer insights and preferences to identify the marketing strategies for media assets.

Requirements:

• Minimum of 8 years of marketing experience, with at least 3 years in a leadership role.
• Strong expertise in digital marketing, social media, content marketing, branding, and lead generation.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Strong proficiency in marketing software and analytics tools (e.g., Google Analytics, CRM platforms).