Marketing Manager

Key Responsibilities:

• Responsible for all online and offline content marketing plans and activities. Includes developing, planning and execution of marketing campaigns and liaising with internal and external stakeholders.
• Preparation of marketing plan, promotional strategies for leads generation and implementation of plan and timelines aligned with business objectives.
• Effectively manage marketing campaigns of the various school programmes.
• Generate online/offline content ideas for EDMs, social media, student blogs etc.
• Develop and manage the agreed marketing budget for the school to business objectives.
• Conduct market research, to understand the industry and the key target market segments.
• Work closely with operations, sales and design teams to ensure consistent execution in line with the corporate branding.
• Monitor competitive landscape to position school favorably.

Educational Requirements:

• Bachelor’s Degree in Marketing with a minimum of 6-7 years of relevant work experience including marketing academic programmes (will be preferred)
• Strong written and spoken English communication skills. Written and spoken Mandarin skills will be a strong advantage.
• Experience in SEO, SEM, Lead Gen ads, FB/IG ads, Google Ads, LinkedIn and TikTok.
• Experience in the field of education is preferred but not a must.
• Experience interacting with clients in North Asia (China especially) and South-East Asia an advantage.
• Tech savvy with good knowledge of a variety of video editing tools and apps.
• Ability to analyse sales and marketing statistics to improve on business needs.

Personal Attributes:

• A Passion for digital marketing and brand-building.
• Detail oriented and confident working in cross-cultural settings.
• Self-starter and ability to work independently.
• Ability to craft, plan and execute online and off-line marketing activities to suit different market segments.