Senior Executive / Executive, Marketing Communications - Capitol Singapore & CHIJMES

Responsibilities:

• Assist to assess market opportunities and conduct research to understand customer needs
• Establish collaboration opportunities with hotels, attractions and companies
• Enhance customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales
• Maximise the mall’s casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.
• Assist to develop and execute the annual marketing calendar effectively on a timely manner.
• Plan, execute and manage advertising, promotion and digital marketing strategies
• Coordinate and implement marketing and online activities in line with business objectives and visions
• Build and maintain good relationship with tenants and garner their participation in the mall’s marcom activities
• Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies

Requirements

• Degree in Marketing or Mass Communications or relevant discipline
• 3 years of relevant experience, preferably in retail malls
• Seeking for creativity, think out of the box marketing ideas from various industry
• Able to work independently as well as part of a team in a constantly evolving environment
• Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.
• Strong communication, interpersonal, analytical and problem-solving skills