Offline Branding & Partnerships Specialist, SG Marketing

About the Team:

We are looking for an Offline Branding & Partnerships Specialist to join our SG Marketing – Brand & Communications Team. This role will focus on strategic offline marketing initiatives, Out-of-Home (OOH) media partnerships, and offline brand collaborations. The ideal candidate will have a strong background in partnerships, offline marketing, and budget planning, with the ability to drive impactful branding efforts.

Job Description:

• Strategic OOH Partnerships: Develop and initiate partnerships with media owners to expand Shopee’s offline branding presence
• Offline Media Buying: Work with our appointed media agency for strategic planning and execution of OOH campaigns, transit advertising, and offline brand activations
• OOH cost optimisation: Identify opportunities to leverage Shopee’s OOH media assets and drive incremental revenue through brand partner collaborations and investments
• Event Ideation & Coordination: Assist in the ideation and execution of offline marketing events, working closely with event agencies to ensure successful activations
• Offline Marketing Budgets & Project Code Management: Oversee budget allocations, project tracking, and cost management for offline branding initiatives
• Partnership Growth & Management: Strengthen relationships with media owners, advertisers, and brand partners to enhance Shopee’s offline marketing ecosystem

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2-4 years of experience in offline marketing or partnerships
• Proven ability to manage budgets, negotiate partnerships, or drive revenue through collaborations
• Experience in event ideation, execution, and agency coordination is a plus
• Excellent project management and stakeholder communication skills