What are the responsibilities and job description for the Strategy & Program Marketing Manager position at Comcentia?
The main function of a Strategy & Program Marketing Manager is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical strategy & program marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
- Forecast and track marketing and sales trends, analyzing collected data.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Develop and implement procedures for identifying advertising needs.
- Direct trained survey interviewers.
Skills:
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Ability to work independently and manage one’s time.
- Knowledge of principles and methods for showing, promoting, and selling products or services.
- Knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
- Bachelor's degree in marketing or equivalent training required.
Salary : $45 - $55
