Strategy & Program Marketing Manager

The main function of a Strategy & Program Marketing Manager is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical strategy & program marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Ability to work independently and manage one’s time.
• Knowledge of principles and methods for showing, promoting, and selling products or services.
• Knowledge of media production, communication and dissemination techniques and methods.

Education/Experience:

• Bachelor's degree in marketing or equivalent training required.