Lifecycle Marketing Manager

The primary objective for this role is to drive increased conversion rates by enhancing lead nurturing processes and customer outreach and engagement. This role aims to increase the current SQL to-close rate by utilizing strategic outreach and intent tracking to ensure timely interactions while fostering greater customer advocacy.

Essential Duties & Specific Responsibilities

• Lead Nurturing: Support the development and implementation of long-term connectivity strategies using the KeyMark Customer Journey framework to ensure continuous engagement from awareness to advocacy. Managing the transition of leads between marketing and sales, particularly for SQLs, that do not immediately show buying signals will be key for the role.
• Intent Tracking and Sales Enablement: Monitor intent signals and provide actionable intelligence to sales teams, enabling timely and relevant outreach to leads and customers.
• Campaign Management: Assist with the design and execution of nurture campaigns to maintain awareness and interest among leads and customers. Utilize automation tools to scale outreach efforts effectively.
• Customer Engagement: Facilitate personal connections through targeted gifting, personalized communications, and celebrating customer milestones. Manage customer ratings and testimonials, seeking opportunities for case studies and public-facing stories.
• Coordination and Feedback Loop: Serve as a central point of contact between marketing and sales, ensuring that all outreach is coordinated and feedback from sales is integrated into marketing strategies.

Specific Tasks

• Collaborate with marketing to craft engagement strategies that include emails, personal notes, and special recognitions.
• Build and maintain automation workflows for long-term nurturing.
• Regularly track and report on the progress of SQLs, adjusting strategies as needed based on performance data.
• Ensure that sales teams are informed of key intent signals and customer insights to facilitate informed outreach.
• Contribute to content development by suggesting topics and materials based on customer interactions and feedback.
• Oversee the Productivity Beast program, aligning its objectives with broader marketing and sales goals.
• Collect and utilize customer visit data to enhance marketing messages and strategies.

Qualifications & Background

Education

• Bachelor’s degree or equivalent experience highly preferred.

Experience

• Proven experience interacting with stakeholders and customers.
• Minimum 3 years client relationship experience.

Knowledge & Technical Skills

• Proven experience in marketing and sales, particularly in lead nurturing and customer relationship management.
• Strong analytical skills to interpret data insights and translate them into actionable outreach strategies.
• Excellent communication and interpersonal skills to effectively collaborate with team members and engage with customers.
• Experience with CRM and marketing automation tools.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Other

• Self-starter: Goal-oriented, quick study, takes initiative
• Assertiveness: Very comfortable making decisions without procrastination
• Organized: Excellent organizational and time-management skills
• Collaborative: Interacts well with others and places value on teamwork
• Analytical: Ability to track, report and communicate about data, statistics, and KPI’s
• Attitude: Keeps a positive attitude about change, conflict, and challenging relationships
• Objective: Balance’s intuition and fact when making decisions and managing conflict.

Supervisory Responsibilities

None

Travel Requirements

10 – 25%

Additional Information

Due to the nature of the business, after hours and weekend work may be required.