What are the responsibilities and job description for the eCommerce Channel Marketing Manager position at Mount-It!?
eCommerce Channel Marketing Manager - $75,000 - $90,000
Company Overview:
Mount-It! is a family business that was established in 2006 in San Diego, CA. We strive to offer the highest quality products at affordable prices and offer a catalog of over 500 different types of mounting solutions ranging from tv wall brackets, monitor desk mounts, ergo office solutions, projector mounts, and other related hardware. Our products are popular with VARs servicing government, military, education, hospitals, and other similar commercial environments. You can find us as a supplier to Staples, B&H Photo, GSA Advantage, SHI, and we also sell to large online retailers like Amazon and Walmart. We have been featured in the top 1500 on the Inc. 5000 Fastest Growing Companies list for 2015-2022, as well as the top 30 of San Diego’s Fastest Growing Private Company list from 2014-2019. Our products are designed at the corporate headquarters, located in Poway, California. The corporate website is www.mount-it.com.
Objectives:
The eCommerce Channel Marketing Manager is an in-house position and reports to the Senior eCommerce Channel Marketing Manager and is responsible for the day-to-day operations, driving sales growth and enhancing the brand’s visibility. This involves strategizing to increase sales, optimizing the online shopping experience, and executing digital marketing campaigns in their respective marketplace. Regular analysis of key performance indicators, competitor landscapes, and customer feedback informs decision-making. Collaboration with cross-functional teams ensures a seamless customer experience, while adherence to the marketplace’s compliance standards. This is an opportunity to work with a hard-working team in a critical role with significant room for growth.
Job Duties / Responsibilities:
- Channel Management: Manage select eCommerce marketplaces and ensure that all internal systems contain accurate quantities, pricing, part numbers and content. Walmart, Staples, eBay, Overstock, Newegg, Home Depot, Office Depot, Wayfair, Lowes, and BJs are some examples of the online marketplaces where the company products are listed. Amazon and the company’s website will not be a focus for this position.
- Buyer/Merchant Relationship Management: Cultivate and maintain relationships with retailer buyers and merchants. Setting up and running weekly/monthly/quarterly meetings.
- E-commerce Platform Optimization: Create, update, and optimize product listings and content on eCommerce platforms. Ensure accurate product information, appealing visuals, and effective SEO strategies. Stay informed about the latest updates and features on eCommerce platforms and marketplaces.
- Strategy Development: Develop and implement strategies to grow the marketplaces, including pricing, promotions, and customer acquisition strategies. Adapt strategies based on market trends and performance data.
- Forecasting: Assist in the maintenance of sales forecasts and development of pricing strategies.
- Brand Visibility and Awareness: Enhance the visibility of the brand across various online platforms and implement digital marketing campaigns to increase brand awareness.
- Digital Marketing Campaigns: Plan and execute digital marketing campaigns (PPC & Display Ads) to drive traffic and conversions. Monitor and analyze campaign performance, adjusting strategies as needed.
- Competitor Analysis: Stay informed about industry trends and conduct regular competitor analysis. Identify opportunities and potential threats in the market.
- Data Analysis: Analyze eCommerce data, including sales reports, website analytics, and customer behavior, to identify trends, opportunities, and areas for improvement.
- Project Management: Manage projects related to eCommerce channel optimization, website updates, and other initiatives. Coordinate tasks and timelines to ensure successful project implementation.
- Collaboration with Cross-Functional Teams: Work closely with teams such as marketing, sales, IT, and customer service to ensure seamless coordination and execution of eCommerce initiatives.
- P&L Management: Own and manage the marketplace’s P&L by tracking category/SKU performance and profitability. Evaluate and identify potential cost reduction activities. Make recommendations on obsolete and slow-moving inventory.
- Problem Resolution: Address any issues related to eCommerce operations, including technical glitches, order processing problems, or customer complaints. Implement solutions to resolve problems promptly.
Skills and Qualifications:
- Bachelor's Degree (B.A/B.S.) in a related field or industry equivalent experience.
- Minimum of five years of relevant experience managing online channels and/or websites.
- Minimum of three years of Marketing Management experience, planning and executing PPC and Display Ads campaigns.
- Proficient with online marketplaces like Walmart, Staples, eBay, Overstock, Newegg, Home Depot, etc.
- Proficient in Microsoft Office Suite, with advanced skills in Excel for data analysis, PowerPoint for presentations, and Word for documentation.
- Demonstrated project management skills with a successful track record of leading and coordinating eCommerce projects.
- Market research skills to stay informed about industry trends.
- Strong analytical skills to interpret eCommerce and marketing data, sales reports, and customer behavior.
- Financial acumen to manage the P&L of marketplaces, tracking category/SKU performance and profitability.
- Knowledge and experience in maintaining sales forecasts, and ability to contribute to the development of pricing strategies.
- Comfortable adapting strategies based on evolving business needs and industry trends.
- Excellent communication skills, both internally and externally, fostering effective collaboration with diverse teams.
- Problem-solving mindset with a can-do attitude and ability to think outside the box.
- Experience in the consumer electronics industry and/or Product Marketing is highly desired.
- Excited to join a small and mighty team that makes a major impact.
Join our small but impactful team and be a part of our exciting journey!
Work Location: Poway, CA (onsite / in-person)
Job Type: Full-time
Schedule: Monday to Friday
Pay: $75,000 - $90,000 per year depending on experience
Benefits:
• Competitive Salary
• Medical/Dental/Vision Insurance
• 401K Plan / Employer Match
• Paid Vacation / Paid Sick Leave
Ability to commute/relocate: Reliable transportation or planning to relocate before starting work is required.
Mount-It!, a trusted brand name and an industry leader in TV mounts, monitor mounts, and office furniture, continues to experience exceptional growth and we are looking for positive and energetic individuals to join our team. We value our team and are committed to supporting a positive workplace. We believe offering flexibility in working hours, as well as time spent outside of the office, is important and contributes to better employee work-life balance.
Salary : $75,000 - $90,000