Digital Marketing Specialist

Sunlight Group Energy Storage Systems is a world-leading technology company and provider of innovative industrial and off-road energy storage solutions, with 30 years of experience. We specialize in the development and production of lead-acid and lithium-ion batteries for industrial mobility, leisure mobility, and ESS applications. These products are manufactured and assembled in Sunlight’s state-of-the-art facilities in Greece, Italy, Germany, Israel, and USA, and distributed to more than 115 countries. Driven by our commitment to inspire our people and unlock their potential, and steadfast in our commitment to Diversity, Equality & Inclusion, we have created an agile and innovative environment that promotes open communication and collaboration, while offering continuous learning and development opportunities to the 3,600 people we employ across the organization.

Due to continuous growth and expansion, Sunlight Group offers a great opportunity for career development and is seeking to attract a Digital Marketing Specialist to join our Digital Marketing team at Sunlight’s Athens premises. The ideal candidate will be passionate about digital marketing, adept at utilizing various digital touchpoints, and skilled in creating compelling content strategies that drive engagement and growth.

Key activities and responsibilities of this role include

• Develop and implement comprehensive digital marketing strategies across platforms such as websites, social media, and email marketing to effectively reach and engage target audiences.
• Assist in the creation and management of content strategies, overseeing the company's social media presence to boost customer traffic and engagement.
• Enhance and maintain company websites, ensuring they are SEO-optimized, user-friendly, and updated with multilingual content in collaboration with internal and external stakeholders.
• Work closely with departments including Corporate Communications, Product Marketing, Product Management, Sales, and HR to produce compelling content for various campaigns.
• Partner with external media and digital agencies to coordinate and execute marketing campaigns, ensuring alignment with company objectives and maximizing outreach efforts.
• Design and execute targeted email marketing campaigns to nurture leads and engage existing customers.
• Oversee the Digital Asset Management (DAM) platform, ensuring timely uploading and organization of content and marketing materials.
• Manage the company intranet platform by uploading daily/weekly internal news and announcements to boost employee engagement.
• Track and analyze digital performance metrics, consumer journeys, and traffic data, providing actionable insights and regular reports to inform strategy.
• Stay abreast of industry trends and competitor activities to inform and adjust marketing strategies accordingly.
• Uphold and continuously enhance data security and privacy practices in all digital marketing efforts.
• Explore and implement AI tools to analyze customer data, predict trends, and enhance overall marketing performance.

Minimum Requirements

• Bachelor's degree in Marketing, Business Administration, Communication and Media, or a related field; a Master's degree in Digital Marketing is preferred.
• Up to 5 years of digital marketing experience, preferably within a B2B environment, startup, or media agency.
• Strong understanding of SEO, content management systems, and email marketing platforms.
• Proven experience in managing and growing social media platforms, creating engaging content, and analyzing performance key metrics.
• Ability to analyze complex data sets to derive actionable insights and adapt strategies accordingly.
• Excellent written and verbal communication skills, with the ability to craft compelling content and collaborate effectively with cross-functional teams.
• Experience working with external media and digital agencies to plan and execute marketing campaigns.
• Agile and responsive to the evolving digital landscape, with a continuous learning mindset.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Fluency in oral and written English.

Benefits

Despite your experience and skills, you never stop learning, cultivating an out-of-the-box thinking, a growth and entrepreneurial mindset, embracing ownership and agility. You are impact-focused, proactive and open to change. Last but not least, you are able to communicate scientific principles and applications both in Greek and English - we are a multicultural team! - you are a real team player who can build strong relationships with various stakeholders and thrive among global talents in a positive work environment.

What we offer you

To start with, we give you the opportunity to thrive in a restless team and grow your potential in an innovative environment. As per your compensation and rewards package, this is a preview:

💸 Competitive salary package and bonus scheme

👩‍⚕️ Health and life insurance for you and your family

🧘🏻 Employee wellness program & initiatives

📚 Continuous training opportunities

⭐ Clear career paths & a developmental 360° feedback framework

✈️ International mobility opportunities